Mô tả công việc
We're looking for an SEO Specialist to own organic and AI visibility for Magestore. Search behavior has shifted significantly: AI-powered surfaces like Gemini, ChatGPT, and Perplexity are now a meaningful part of how buyers discover and evaluate software. This role covers both: traditional search engine optimization and generative engine optimization (GEO).
You'll work as a channel specialist, focused on building and defending Magestore's visibility across search and AI surfaces. You'll report directly to the leadership team and collaborate most closely with the content team to execute on strategy.
Responsibilities
SEO and GEO strategy
Develop and maintain the keyword and topic strategy for Magestore, covering both transactional and informational intent
Build and execute a GEO strategy to get Magestore cited and recommended on AI platforms, including Gemini, ChatGPT, and similar surfaces
Identify and actively pursue visibility opportunities beyond the Magestore website: YouTube, Reddit, third-party directories, industry publications, community forums, and other sources that AI systems draw from
Monitor shifts in search and discovery behavior (both algorithmic and AI-driven) and adjust strategy accordingly
On-page and technical SEO
Own on-page optimization across the website: meta tags, headings, content structure, internal linking, and page-level improvements
Conduct regular technical SEO audits and flag issues to the development team with clear recommendations
Ensure content across the site is structured for AI readability: clear headings, semantic HTML, and well-organized answers to common buyer questions
Content collaboration
Work closely with the content team to brief, review, and optimize content for both traditional rankings and AI citation potential
Identify content gaps and recommend topics based on keyword research and AI answer analysis
Advise on content formats and structures that perform well in AI-generated responses
Link building and off-site presence
Plan and execute link-building campaigns targeting relevant B2B software publications and industry sites
Identify and actively pursue placements on third-party sites that carry authority in the Magento and retail software space and are frequently cited by AI systems
Manage or oversee outreach efforts, including coordination with virtual assistants when needed
Measurement and reporting
Track and report on organic visibility: keyword rankings, organic traffic, and Magestore's presence in AI-generated answers across target queries
Provide regular performance updates to leadership, surfacing what's working, what isn't, and what to prioritize next
Yêu cầu
At least 2 years of SEO experience with demonstrated results in English-speaking markets. We expect solid execution skills and the ability to contribute to strategy, with room to grow into broader ownership over time
B2B software background preferred: familiarity with longer sales cycles, low-volume high-value keywords, and informational content that serves buyers across the funnel
Awareness of GEO and AI visibility as an emerging practice: you follow how AI platforms source and surface content, and you're willing to experiment in an area where best practices are still being defined
Hands-on experience with core SEO tools: Google Search Console, Google Analytics, and at least one third-party platform such as Ahrefs or Semrush
Working knowledge of technical SEO fundamentals: site structure, crawlability, Core Web Vitals, schema markup... enough to audit, identify issues, and work with a
developer to resolve them
Analytical foundation: comfortable reading data, forming hypotheses, and making recommendations based on evidence
Sufficient written English to read and write content briefs and assess keyword intent accurately. IELTS 6.5 or above
Nice to have
Familiarity with the Magento, Shopify, or Adobe Commerce ecosystem
Experience building visibility on YouTube or community platforms (Reddit, Quora) as part of a broader search strategy
Experience identifying and pursuing placements on third-party sites as part of off-site SEO or digital PR
Quyền lợi
Salary: up to 23,000,000 VND, reviewed every 6 months
5-day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
Agile and drama-free working environment that respects differences and focuses on human development
Team-building events, picnics, and summer trips
13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
Social and health insurance in accordance with the Vietnam Labor Code
Birthday gifts, seniority allowance, course & certificate coverage
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 08:30 đến 17:45)
Thông tin chung
Nơi làm việc
- - Hà Nội: Tòa Vinaconex Diamond, 459c Bạch Mai, Phường Hai Bà Trưng (quận Hai Bà Trưng cũ)
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 31/07/2026
