Site Merchandising Coordinator

Mô tả Công việc
Accountabilities
Optimization Strategy for Greeting Cards: Execute the online optimization strategy to drive engagement and conversion, focusing on the diverse appeal and variety of Lovepop greeting cards.
Seasonal Content Planning: Implement the content strategy to highlight seasonal themes, special occasions, and celebrations unique to Lovepop, ensuring messaging is both compelling and brand-aligned.
Cross-Functional Collaboration:
Partner with Merchandising, Site Operations, Copy, and Creative Services teams to ensure timely product launches, with a focus on key gifting seasons (e.g., holidays, birthdays, anniversaries).
Collaborate with the Merchandising team to identify opportunities to increase engagement and conversions through curated collections and occasion-focused themes.
Category Page Optimization:
Refine sort orders, filters, and navigation on category pages to streamline the customer journey and maximize conversion.
Coordinate with Brand Marketing, CRM, and Media teams to align merchandising strategies with broader brand initiatives.
Promotion and Site Operations Support: Support the implementation of promotional messaging, particularly during high-traffic periods and product launches, to keep customers informed of current offers and featured collections.
Performance Reporting and Analysis: Conduct regular performance reviews of greeting card categories to identify trends and improvement areas.
Customer Support Liaison: Collaborate with customer service to address product inquiries and quickly resolve issues, ensuring high levels of customer satisfaction.
Customer Engagement Insights: Track product engagement, customer feedback, and return data for insights into customer preferences, using this data to refine product and merchandising strategies.
Optimization Strategy for Greeting Cards: Execute the online optimization strategy to drive engagement and conversion, focusing on the diverse appeal and variety of Lovepop greeting cards.
Seasonal Content Planning: Implement the content strategy to highlight seasonal themes, special occasions, and celebrations unique to Lovepop, ensuring messaging is both compelling and brand-aligned.
Partner with Merchandising, Site Operations, Copy, and Creative Services teams to ensure timely product launches, with a focus on key gifting seasons (e.g., holidays, birthdays, anniversaries).
Collaborate with the Merchandising team to identify opportunities to increase engagement and conversions through curated collections and occasion-focused themes.
Refine sort orders, filters, and navigation on category pages to streamline the customer journey and maximize conversion.
Coordinate with Brand Marketing, CRM, and Media teams to align merchandising strategies with broader brand initiatives.
Promotion and Site Operations Support: Support the implementation of promotional messaging, particularly during high-traffic periods and product launches, to keep customers informed of current offers and featured collections.
Performance Reporting and Analysis: Conduct regular performance reviews of greeting card categories to identify trends and improvement areas.
Customer Support Liaison: Collaborate with customer service to address product inquiries and quickly resolve issues, ensuring high levels of customer satisfaction.
Customer Engagement Insights: Track product engagement, customer feedback, and return data for insights into customer preferences, using this data to refine product and merchandising strategies.