SNS Marketing & Content Manager

I. JOB OBJECTIVE
Responsible for amplifying the core brand message "DISCOVER BEAUTY BEYOND" across all digital platforms; developing and executing SNS channel strategies, creating trend-driven and engaging content, and directly managing and optimizing conversion-focused advertising campaigns to strengthen brand awareness and drive retail sales growth.
II. KEY RESPONSIBILITIES
1. SNS Strategy & Channel Management
Develop and implement an integrated social media communication strategy across TikTok, Facebook Fan Page, Instagram, YouTube Shorts, and other relevant platforms, ensuring consistency with the core brand message "DISCOVER BEAUTY BEYOND."
Develop monthly content calendars aligned with brand positioning and sales promotion campaigns.
2. Creative Content Production & Beauty Trend Activation
Take the lead in developing creative concepts, writing scripts, and coordinating the production of viral short-form videos, beauty educational content, and product review videos that align with the latest TikTok and Reels trends.
Define visual direction and communication style with a strong aesthetic appeal, delivering inspiring brand stories that encourage women and younger audiences to discover their unique beauty.
3. Paid Media Management & Optimization
Directly set up, allocate budgets, manage, and optimize conversion-focused advertising campaigns across TikTok Ads and Meta Ads (Facebook/Instagram).
Monitor and optimize key performance metrics, including ROAS, CPA, CPC, CPM, and Conversion Rate (CR), to maximize the return on every advertising dollar spent.
4. KOC/KOL Partnerships & Performance Measurement
Research and develop a network of relevant KOCs, KOLs, and Beauty Bloggers; initiate contact, negotiate contracts, and execute product review campaigns that align with the "DISCOVER BEAUTY BEYOND" brand spirit.
Consolidate campaign data, evaluate performance on a weekly and monthly basis, and report results directly to the Management Board.