Social Content Manager

SOCIAL CONTENT MANAGER
(Social-first Strategy • Content System • Team Leadership)
Your Role
You are a key force in ZEE's Social team who turns sharp social observations into platform-native ideas, content systems, and campaigns people actually engage with.
This role owns the social value of the work: making sure every project has a clear social approach, strong content direction, relevant platform thinking, and high-quality content output.
You will work closely with the Social Performance Team to ensure ideas are not only engaging, but also feasible, KPI-relevant, and executable.
What you'll own
Build social-first approaches, content plans, and platform strategies that align with marcom objectives and audience behavior.
Turn insights into execution: define social territories, content pillars, channel roles, creator/content roles, asset flow, and rollout timing.
Lead content thinking across key platforms, with strong understanding of Facebook, TikTok, Threads, Instagram, and emerging social behaviors.
Co-create with Creative and Planning teams to turn social observations into strong social-first content routes.
Set and maintain a high quality bar for social content, including content angles, captions, scripts, formats, visual quality, and content calendars.
Guide content execution to ensure work is on brief, on platform, on time, and up to ZEE's standard.
Partner closely with Social Performance Team to make sure content ideas can support KPI objectives and campaign mechanics.
Review audience reactions and content performance to improve future content direction.
Supervise and guide team members to ensure strong content thinking, workflow, accountability, and development.
Proactively flag content risks, quality issues, workload concerns, and opportunities to the Director.
The "green flags" for this position
You can turn a client brief into a clear, social-first approach.
You know how to make ideas feel native to platforms, not just adapted from campaign assets.
You can guide Creative, Account, KOL, and Performance teams on what makes content socially relevant.
You can challenge and level up the people under you, not just "manage tasks".
You stay calm under pressure, make decisions with judgment, and keep output quality clean.
You can thrive at ZEE if you:
Have strong experience in Social Planning, Content Strategy, Ideation, and Content Execution.
Have 4+ years of agency-side experience, with at least 1,5 years in a similar manager / leadership-level role.
Are confident leading multiple projects at once with solid prioritization and time management.
Have real experience in team management and cross-functional collaboration.
Can present ideas persuasively, with both strategic logic and practical clarity.
Stay updated on platform changes, creator culture, audience behavior, and new social formats.
Benefits
A motivated, open, and fast-moving working environment.
Competitive salary + performance-based bonus.
Exclusive management-level benefit package.
Social Insurance & Health Insurance as required by law.
24/7 private health insurance.
The chance to build work that is not only well-executed, but genuinely social-first.
Time & Location
Address: 4th Floor, 342 Ba Trieu, Le Dai Hanh, Ha Noi
Time: [protected info], Monday - Friday