1. Content Strategy and Planning
- Develop a social media content strategy that aligns with the Brand's objectives and messaging, targeting the desired audience.
- Conduct research to identify relevant industry trends, popular topics, and competitor strategies.
- Plan and schedule content calendars to ensure consistent and timely delivery of engaging content that aligns with the Brand's vision and values.
2. Content Creation
- Write engaging and concise copy for posts, captions, and hashtags.
- Edit and optimize content for maximum impact, considering platform-specific best practices.
- Stay up-to-date with current social media trends, emerging platforms, and industry best practices.
- Experiment with new formats, techniques, and features to maintain a fresh and innovative approach to content creation.
- Curate user-generated content that reinforces the Brand's values and showcases customer experiences.
3. Content Translation
- Translate and localize the product portfolio, key visuals, TVCs, and other marketing materials from the regional team.