Social Media Executive

• Overseeing the social media strategy for the company ensuring it aligns with the company's brand.
• Engaging with customers through the use of social media
• Keeping up to date with advances in social media technology and the latest social media platforms.
• Maximizing follower's social media platforms such as Facebook, Twitter, Google plus.
• Ensuring that approaches to social media are relevant and appropriate for each medium
• Monitoring social media for customers comments both positive and negative
• Building reporting frameworks to evaluate return on investment on the various platforms.
• Engaging with customers to resolve customer service issues and or create positive PR
opportunities
• Continuous research into new relevant social media channels and their impact on the brands
marketing.
• Working with the marketing team to look at ways social media can work within wider campaigns
• Analysing social media insight to guide future social media campaigns
• Developing a content calendar across all platforms ensuring a constant supply of relevant content.
• Reporting on social media mentions of the brand internally providing useful feedback to product
and marketing teams
• Planning and delivery of community management strategies through social media
• Prepare monthly content/posting campaign, quiz, giveaways and meet & greet.