Social Media Marketing

Job Brief:
The Social Media Executive plays a key role in driving creative and engaging social content across all major platforms. This role is responsible for organic social media publishing, content coordination, and community engagement, with an added focus on producing original and innovative creative assets for our brand. You will handle daily execution while progressively building ownership to manage social media channels independently, driving audience growth and brand impact through creative storytelling.
Expanded Scope of Responsibilities:
Creative Content Development:
Ideate and contribute to original content concepts for social media campaigns that align with the brand's creative direction.
Collaborate with the design and video teams to produce eye-catching visuals, short-form videos, infographics, and interactive content.
Stay up-to-date on social media trends and emerging content formats to keep the brand's presence fresh and engaging.
Social Media Publishing &
Execution:
Execute organic content publishing across Facebook, Threads, TikTok, Instagram, YouTube, Telegram, Zalo, and other key platforms according to the content calendar.
Draft platform-specific captions and post copy that reflect the brand's tone, optimised with relevant hashtags and CTAs.
Community Engagement &
Monitoring:
Monitor comments and interactions daily, responding to routine queries and escalating urgent or compliance-related issues to the Specialist or CX team.
Foster active community engagement by initiating conversation and encouraging user-generated content.
Content Repurposing &
Optimisation:
Adapt, resize, and reformat visuals and videos for multiple platforms while maintaining creative quality.
Support in creating short-form edits, GIFs, reels, and story content to maximise engagement potential.
Track basic performance metrics and compile into weekly reports to inform content improvements.
Trend Research &
Creative Innovation:
Continuously research social media trends, viral formats, and audience behaviours to inspire new content ideas.
Suggest creative experiments, including polls, challenges, and interactive campaigns, aimed at community growth and brand visibility.
Requirements:
Experience:
2+ years in social media, content creation, or marketing.
A background in CFD is highly advantageous.
Skills:
Native Vietnamese fluency with strong creative writing for short, platform-native copy.
Basic knowledge of social platforms, scheduling tools, and willingness to learn analytics reporting.
Organised and able to manage multi-platform publishing calendars.
Mindset:
Growth-oriented and eager to develop into a Social Media Specialist role.
Detail-conscious, ensuring captions and creative assets meet brand and compliance standards.
Solution-focused, adaptable, and proactive with creative ideas.
Nice-to-have:
Personal interest in social media trends, storytelling, and digital culture.
Experience in producing short-form video or interactive content.