Social Media Specialist - Remote

We are an emerging brand with established operations and a growing presence in the U.S. and European markets. Our focus is on delivering thoughtfully designed lighting solutions that combine quality, natural elements, and refined aesthetics.
As we continue to expand, we are looking for a creative and data-driven Social Media Specialist to lead and execute our organic content strategy across Instagram and Pinterest, with a strong focus on the U.S. market.
This role is for someone who understands that great social media is not about volume, but about impact, relevance, and storytelling that drives engagement and action.
We're not looking for someone to simply post content.
We're looking for a storyteller.
Key Responsibilities
Instagram - Build the Brand Story
• Stay ahead of Instagram trends, features, and algorithm updates to optimize performance
• Continuously experiment with content formats (Reels, carousels, etc.) based on algorithm shifts
• Develop and execute a compelling content strategy aligned with brand storytelling
• Build and nurture community through comments, DMs, and meaningful interactions
• Set up and optimize automated DM flows (e.g., collaborations, engagement, lead capture)
• Lead influencer seeding and identify the right KOLs to amplify brand presence
Pinterest - Turn Trends into Traffic
• Plan and execute an organic Pinterest content strategy with strong keyword optimization
• Identify trending keywords and topics to increase discoverability
• Create and optimize pins to drive website traffic and support Pinterest Ads performance
• Analyze performance metrics and continuously improve reach and engagement
• Stay updated on Pinterest trends and best practices