Social Media Strategist

SUMMARY
PHIBIOUS Group is in search of a talent who 'lives' and 'breathes' social media with a challenger spirit to help us drive fresh and dynamic content solutions with meaningful impact. As an ideal candidate, you will have a keen eye for content triggers across social communities or topics, with an innovative and analytical mindset to leverage them in planning, creation and assessment of the content. Our team - a collective of sharp, peculiar and supportive humans and cats - look forward to welcoming you aboard!
RESPONSIBILITIES
Scope of Work
● Channel Strategy - choosing the most effective social platforms that will make an actual difference on the strategy and deliver the message to the target audience through a positive experience
● Content Strategy - creating a master plan for the ideation, creation, production, publication, management, and governance of high-quality and relevant content on social media to grow audience and reach business goals
● Social Report - tracking and analyzing performance and optimizing social media strategy, keeping count of the latest trends among users and social media algorithms
Key Tasks
● Set social media objectives and KPIs
● Define nuances in audience profile and behavior online
● Mine glaring insights unique to social
● Build social experience journey
● Audit own social media channels
● Scan and analyze competitors on social
● Create social channels ecosystem
● Develop social media content angles, pillars, and calendar
● Develop KOL plan for influencer marketing scope
● Produce and publish high quality social content
● Set and manage online brand voice to maintain brand community
● Track social performance and make adjustments
● Keep abreast with social trends, winning campaigns, new formats and platforms
QUALIFIATION
● This role is most suitable for a holder of Bachelor's degree in Communications, Marketing or Public Relations
● At least 2 years of relevant experience in social media or content management at an agency or within an organization
● Fluent understanding of social language, culture and landscape; deep understanding of major social media platforms including analytics and business manager tools
● Understand the dynamic between strategy, content and audience engagement
● Must be TikTok-fluent and updated with all the latest trends within the platform
● Innovative and analytical thinking with agile way of working
● Detail-oriented, proficient in proofreading and editing materials
● Ability to craft ideas and thoughts into any medium
● Good command of written and verbal communication in both Vietnamese and English
● Collaborative, curious nature and challenger spirit
● Fondness for cats is an advantage!
OTHER TERMS
Benefit:
Working in a dynamic, compassion, and supportive environment
Free fruit, snack, coffee & soft-drink are offered
Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
15 annual leave per year
06 sick leave per year
Year-end bonus based on performance and business result.
Annual performance reviewed.
Social insurance, health insurance, unemployment insurance (Vietnamese Law).
Healthcare benefits package.
Mobile phone fee allowance based on the company's policy
Participate in company events.
Other benefits (Birthday gift, Mid-autumn gift, Lucky money, etc)
Time and working place:
11 bis Nguyen Gia Thieu Street, 7th Floor, District 3, Ho Chi Minh City.
Time: [protected info], Monday - Friday