Position Overview
The Executive, Social Outreach is a key planning & executing role within the Social Commerce Pod of BCM's Media & Commerce Department. This role is responsible for planning and executing social outreach, creator/influencer engagement, community advocacy, and social commerce activations that help brands win consumer attention and drive demand across the full funnel.
Team Vision
BCM's Integrated Media & Commerce model is designed to create an Omni Demand Generation engine that unlocks purchase opportunities across the modern consumer journey.
Consumers no longer move through a simple linear funnel. They are simultaneously:
Searching for product information
Streaming content, reviews, livestreams, and entertainment
Scrolling through social and creator content
Shopping across ecommerce platforms and online/offline touchpoints
The Social Commerce Pod plays a critical role in turning social attention, influence, and advocacy into measurable demand and commerce outcomes.
Responsibilities
1. Social Outreach & Creator Planning
Identify suitable creators, influencers, KOLs, KOCs, communities, and social pages based on client objectives
Define creator roles across the funnel: Awarenes- Engagement- Consideration- Advocacy- Conversion
Build creator mix recommendations by:
Category relevance
Audience profile
Content style
Engagement quality
Brand fit
Commerce potential
Ensure social outreach plans are aligned with brand strategy, content direction, media plan, and
commerce objectives
2. Social Commerce
Help translate social influence into commerce impact across Stream, Scroll, Search, and Shop
Plan social activations that support ecommerce outcomes such as:
Store visits
Product discovery
Product trial
Review generation
Recommend social outreach solutions for ecommerce mega campaigns, product launches, sale periods and always-on demand generation
3. Content Briefing & Creative Alignment
Translate campaign strategy into clear creator briefs
Work with Creative and Strategy teams to define:
Content angles
Storytelling direction
Platform format requirements
Product demonstration needs
Commerce hooks
Review creator content concepts and drafts to ensure quality and relevance
4. Integrated Internal Coordination
Coordinate with internal teams to ensure social outreach is integrated into broader campaign delivery:
Client Growth Team - understand client business objectives, campaign requirements, budget and scope.
Strategy Team - understand consumer insights, experience strategy, cultural signals, and must-win moment direction.
Performance Team - align on paid amplification, creator content boosting, tracking, taxonomy, and performance measurement.
Creative Team - align messaging, assets, creative direction, and content quality
CS Team - ensure client communication, relationship management, and service quality are consistent.
5. Reporting, Learning & Business Review
Work with Cleint Growth, Performance, and Ecommerce teams to consolidate reports and insights
Identify what worked, what did not, and what should be improved in the next cycle
Ensure recommendations are actionable and linked to client growth
Required Qualifications & Skills • Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or related field
2 years of experience in in social outreach, influencer marketing, social media planning, PR, digital campaign planning, social commerce, or creator management
Experience in agency, influencer agency, social media agency, ecommerce, MCN, or
digital marketing environment is preferred
Experience working with creators, KOLs, KOCs, or social communities is strongly preferred
Benefits:
13th Month Salary & full Insurance.
Company Trip once or twice a year.
Performance Review (2 times per time). Performance Bonus (1 time per year form 1 month to 2 month salary amount).
Annual Paid Leave.
Monthly Birthday Celebration.
Other benefit (New year, Christmas, 20/10, 8/3).
Thinkpad/Dell/Macbook/iMAC to be provided.
Happy hour per month.
Quarterly, Annual MVP Awards.
