Store Manager (DETERMINANT Fashion Brand)

* Business rebuild and KPI delivery (TD Store)
- Own store targets and drive consistent KPI improvement through weekly and monthly action plans.
- Monitor and improve key performance indicators including (not limited to):
- Sales vs target
- AOV (Average Order Value)
- UPT (Units Per Transaction)
- Conversion % (CV%)
- Productivity (e.g., Sales per staff hour / VPC or VPT, per company definition)
- Returning customer rate / repeat purchase indicators
- Translate KPI performance into clear floor actions: traffic capture, fitting room discipline, styling recommendations, add-on selling, and closing behaviors.
- Run a simple trade rhythm suitable for a lean team: daily focus, weekly KPI review, and monthly summary with actions, owners, and deadlines.
* Premium customer experience and menswear service standards
- Role-model and enforce DETERMINANT service behaviors: hosting/greeting, discovery, fitting support, try-on coaching, close, aftercare, and service recovery.
- Elevate fitting-led selling capability (neck/shoulder/chest/sleeve/length) to improve confidence, conversion, and customer trust.
- Strengthen client Eling routines to rebuild repeat customers: follow-up after purchase, appointment suggestions, VIP hosting habits (subject to tools and direction).
- Handle escalated customer cases with a premium tone; document key learnings and coach the team to prevent repeats.
* Team leadership (Sales / Senior Sales / Supervisor)
- Recruit (when approved), go onboard, and develop staff to meet premium service expectations and brand positioning.
- Build daily execution discipline through short shift briefs, floor observation, and in-the-moment coaching.
- Develop the Supervisor as the floor standard owner (store readiness, service consistency, team deployment).
- Develop Senior Sales to lead service moments (fittings, objection handling, appointments) and coach Sales on basics.
- Manage performance consistently and fairly; recognize strong behaviors and address gaps quickly.
* Brand image, store standards and VM execution
- Deliver consistent brand image and store standards aligned with the new Vietnam positioning (grooming, presentation, product handling, store readiness).
- Execute VM and merchandising direction accurately and maintain standards throughout the day (not just at opening).
- Maintain high housekeeping and stockroom discipline to protect customer experience and speed of service.
5) Inventory integrity and store controls (supporting KPI delivery)
- Ensure inventory accuracy and shrink control through disciplined receiving, transfers (if any), stock organization, cycle checks, and incident reporting.
- Support stock productivity by keeping key sizes/styles available on the floor, reducing lost sales due to poor replenishment discipline, and providing allocation feedback.
* Reporting, stakeholder management and market feedback
- Provide structured reporting to Matthew and HK APAC Head of Operations (weekly/monthly cadence as required) covering:
- KPI performance and key drivers (AOV, UPT, CV%, productivity)
- Actions taken and outcomes observed
- Customer insights (fit/size trends, objections, price/value perception)
- Product feedback (best sellers, slow movers, missing sizes, lost-sale patterns)
- People risks and support needed
- Mall/landlord issues impacting store image or trading
- Act as Vietnam store point-of-contact for execution needs and ensure timely follow-through on requests from HK APAC.
* Key Performance Indicators (KPIs)
- Sales vs target
- AOV (Average Order Value)
- UPT (Units Per Transaction)
- Conversion % (CV%)
- Productivity (VPC/VPT or Sales per staff hour, as defined internally)
- Returning customer / repeat purchase indicators (where measurable)
- Service quality indicators (customer feedback, complaint rate, service recovery outcomes)
- Store standards compliance (VM/brand standards checks, audit results, action closure rate)
- Team stability and capability growth (retention, readiness of Supervisor and Senior Sales)