STRATEGIC CONTENT COORDINATION AND MEDIA SPECIALIST, FSN-10

Qualifications Required:
FOR THE EXPERIENCE AND EDUCATION REQURIEMENTS, APPLICANTS MUST MEET EITHER OPTION 1 OR OPTION 2.
Option 1:
EXPERIENCE: A minimum of four years of progressively responsible experience in a multilingual, multicultural, or multinational commercial or communications enterprise, media outlet, think tank, university, NGO, international organization, foreign embassy, government office, or corporation is required, with responsibility for public relations, public affairs, journalism, communications, marketing, managing public relations, outreach events, press conferences, and other media interactions as significant parts of the job. Experience must include market research and analysis, project management, designing and executing information/marketing/advocacy campaigns using multifaceted (multilingual, multimedia) digital and traditional formats.
EDUCATION: University degree in communications, international relations, political science, or local equivalent is required.
Option 2 (substitution):
EXPERIENCE: A minimum of six years of progressively responsible experience in a multilingual, multicultural, or multinational commercial or communications enterprise, media outlet, think tank, university, NGO, international organization, foreign embassy, government office, or corporation is required, with responsibility for public relations, public affairs, journalism, communications, marketing, managing public relations, outreach events, press conferences, and other media interactions as significant parts of the job. Experience must include market research and analysis, project management, designing and executing information/marketing/advocacy campaigns using multifaceted (multilingual, multimedia) digital and traditional formats.
EDUCATION: University/College studies is required.
[Please address these factors in your ERA application under Major Duties and Responsibilities.]
LANGUAGE: This may be tested.
- Fluent Level Speaking/Reading/Writing of English is required.
- Fluent Level Speaking/Reading/Writing of Vietnamese is required.
[Please address this factor in your ERA application]
JOB KNOWLEDGE: Incumbent must have:
- Knowledge of U.S. foreign policy objectives and American interests in Vietnam & U.S. historical, political, economic, and cultural forces that shape U.S. foreign policy and of U.S. press and media standards, norms, and practices.
- Comprehensive understanding of:
• Vietnamese press/media institutions and professional journalism standards & practices, and trends in audience preferences for information consumption (print, TV, radio, online).
• Traditional and digital communication preferences of target audiences & commercial marketing techniques, market analysis and analytics, and customer service.
• Target audience groups including regional, demographic, ethnic, socio-economic, cultural, and linguistic factors; the influence of religious, cultural & educational institutions in shaping attitudes & how to identify engagement opportunities & how to leverage them within the societal norms of each community.
• Marketing techniques, market analysis, and audience analytics in Vietnam; trends in regional and international communications patterns & how they affect Vietnamese communications landscape & influence patterns in information flow.
• Vietnamese commercial & regulatory aspects of digital marketing & advertising products and services.
• Project management, including defining project objectives, outcomes & assessment methods.
[Please addrees this factor in your ERA application under Major Duties and Responsibilities.]
SKILL AND ABILITIES:
Analytic skills: Able to 1) identify, analyze, predict, and continually assess attitudes of press and media outlets and information consumers across a wide range of thematic policy areas is required; 2) perceive significant changes in the Vietnamese influence landscape & to adjust press/media operations & products to maximize balanced coverage for priority audiences; 3) perceive the emergence of new influencers & changing preferences in information consumption; to assess the impact of evolving content formats and delivery channels & to lead cross-section analysis to modify approaches for enhanced outcomes; 4) analyze Vietnamese communication trends as the basis for projecting future human resource skills and budget requirements; 5) advise senior PD/Mission leaders of opportunities to promote Mission objectives with key audience segments & identify creative approaches to address sensitive challenges. Strong analytic skills to 1) identify target audiences, understand their sensitivities and identify the best strategic content and delivery means to influence them in support of U.S. policy objectives; 2) match specific U.S. foreign policy objectives with relevant Vietnamese attitudes, perceptions, and stereotypes, and the ability to conceptualize how best to use the full range of PD communication and program tools to move attitudes in positive ways.
Communication/Interpersonal skills: Able to 1) lead PD Section & other Mission discussions of priority engagement, strategic content & appropriate dissemination, to reach consensus & to recommend the optimal course of action to the PDO/PM; 2) communicate effectively in formal & informal situations on nuances of U.S. policy; excellent written and oral communication skills to speak publicly; to interview for evaluation purposes; to write reports, press releases, and other products; engage in online fora; and contribute to publications in English and Vietnamese; 3) create & host online conversations to build relationships with the public on foreign policy issues; 4) tailor communications to fit formal & informal situations & different ethnic, religious & linguistic cultures; 5) brief U.S. officers and visitors on local communication patterns and optimal dissemination of strategic content and interpret informally between English and Vietnamese for public programs and professional briefings; 6) identify key Vietnamese communications, broadcast, marketing analysis, government, and other influential voices, and engage them to positive effect. Excellent 1) written oral communication skills & 2) customer relations, interpersonal & cross-cultural communication skills.
Management skills: Strong management skills including the ability to develop policies, procedures, and guidelines in response to changing communication technologies, formats, and internal Mission preferences for sharing strategic content & the ability to convene groups, reach consensus, and develop recommendations. Able to 1) organize and run events such as press conferences, interviews, workshops & journalism training seminars, often on short notice or in emergencies; 2) manage projects and oversee budgets, schedules & daily operations to produce, adapt & disseminate time-sensitive content through preferred channels for optimal target audience impact.
Technical skills: Knowledge of & ability to use social media, digital, and mobile platforms, graphic design & photo editing software, photo & video sharing sites, podcast creation, and basic photo & video skills are required. Good numerical skills to develop budget projections and statistics for press and media analytics, develop statistical analyses of audience segments & report impact of PD operations. Knowledge of how digital platforms are managed, to include software licenses, role-based permissioning of accounts, management of accounts & various levels of functionality built in to manage platforms. Basic familiarity with TV and radio production skills to oversee logistics for press & television coverage.
Availability: Available to travel throughout the Ho Chi Minh City consular district & other consular districts in Vietnam, as needed to support PD operations, projects, activities & special events.
[Please address this factor in your ERA application under Major Duties and Responsibilities.]
AGENCY BENEFITS:
The U.S. Mission offers a competitive compensation and benefits package for local employees, including the following allowances and benefits in addition to the annual basic salary listed above.
1. Allowances: Unique Conditions of Work Allowance: 7% of Annual basic salary (subject to review every year). Miscellaneous Benefits Allowance: US$1,000 per annum for FSN-09 and below, and US$3,000 per annum for FSN-10 and above.
2. Benefits
- Tet Bonus: one-month basic salary.
- Merit Based Compensation - annual salary increase based on performance.
- Annual leave: 120 hours per year and the annual leave hours will increase every 5 years of creditable service according to local labor law.
- Sick leave according to local labor law.
- Family leave: up to 5 days and other special leave as stipulated in the local labor law.
- American and Vietnamese holidays up to 21 days per year.
- Invest in yourself - 1 day.
- Contribution to mandatory insurances according to Vietnam's Government law and regulation including social insurance, health insurance and unemployment insurance.
- Supplemental Health Insurance that the U.S. Mission covers 90% of the premium for employees and each eligible family member.
- Mission cash award for outstanding performance.
- Training opportunities abroad, in-country, on-the-job and online sources for professional career development.
For Eligible Family Member (EFM) applicants, benefits should be discussed with the HR Office. The pay plan is assigned by the HR Office and confirmed by Washington, D.C.
All applicants under consideration will be required to pass medical and security certifications.
Applications should be submitted through ERA system to be considered. Link to ERA site can be found under "Your Company" profile.
CLOSING DATE TO APPLY FOR THIS POSITION: MAY 26, 2026
(All applications must be received by the closing date to receive consideration)