Strategic Planner

Happiness Saigon is hiring a Strategic Planner
STOP SEARCHING, YOU JUST FOUND HAPPINESS.
Right here. We are Happiness Saigon.
Yes, we named our company Happiness.
Why? We believe Happiness is the ultimate rebellion. Against negativity. Against impossibilities.
Let us introduce ourselves. We are an award-winning creative consultancy agency based in Saigon, operating for partners in Vietnam and across Asia.
You'll find Happiness in knowing we won:
Top 3 of Agency of the Year in Vietnam for the 9th time in a row
1 x GOLD Independent Agency of the Year Vietnam and 1 in 2024, at Campaign Asia
1 X SILVER Independent Agency of the Year Vietnam and 1 X BRONZE Creative Agency of the Year Viet Nam in 2025, at Campaign Asia
But also, in knowing that awards are part of the journey, not the destination.
SO, HOW WOULD THIS ACTUALLY MAKE YOU HAPPY?
Of course, you're looking through all these job descriptions to find something that'll make you truly happy. Right?
Well, we believe in doing everything to make people happy.
Because happy people make great work, and great work is what makes people happy.
So, here's your Happiness checklist to be a part of our pool of talents:
Work together with an unconditionally inclusive and diverse team of 90+ happy people
Enjoy a competitive salary under clear contractual terms
A work-from-anywhere option, applying our '100% Freedom 200% Responsibility' policy
Work in a positive environment that cares about your growth, health, mental well-being, and with a 'work smart' vs 'work hard' ambition
Work with a team of people who are 'good' (good human beings) and 'good' (professional, and the best at what they do
A chance to be your most creative, happy self.
Some people spend a lifetime looking for happiness. You found it.
This Strategic Planner job might be for YOU, if:
You have:
At least 3 years of experience in comms planning, brand planning, digital strategy, or a social planning role; expertise in developing digital, social, and experiential marketing plans is a big plus
Experience with integrated advertising campaigns across multiple media channels and the ability to demonstrate their impact on the brand
Strong interpersonal, verbal, and written skills
Well-organized and detail-oriented
Ability to work under pressure and meet deadlines
You're good at:
Partnering closely with Creative & Media leads to ensuring our creative ideas make the most effective use of an integrated mix of owned, earned and paid channels
Determining the branding & communications tasks for each campaign
Reading and analyzing campaign metrics and leveraging insights from data to improve comms effectiveness
Being responsible for demonstrating an understanding of consumer behaviors, and a working knowledge of media relevant to the client's business, including TV, digital, social, experiential, print, OOH, and search
Evaluating campaign performance and effectiveness to help drive smarter decisions.
Conducting in-depth market research, gathering industry insights, and analyzing competitors to build a strong understanding of the target audience and current trends.
Turning research findings and client input into clear, inspiring creative briefs that align with the overall strategy and help guide the creative team in the right direction.
Collaborating closely with internal teams during debriefs and campaign development sessions, contributing with a strong sense of teamwork and positive energy.
Uplifting team spirit and inspiring interns (if any) by sharing knowledge, ideas, and enthusiasm throughout the creative process.
You're extra awesome at:
Showcasing an understanding of digital, social, and emerging platforms and technologies
Being an ambitious personality who is open to helping with any task
So, are you ready to join the amazing team of Happiness Angels?
Whether you are fresh out of art school or growing a beard, make sure we can see where you picked up your superpowers in your CV via AdJob.