Trade Marketing Assistant Manager

Position overview:
We are seeking a detail-oriented and creative Trade Operations Assistant Manager to lead the planning and execution of in-store marketing initiatives. This role will be responsible for managing Trade Development, Sellout, POSM, Fixtures, In-store Investments, and Vendor Collaborations to ensure strong brand visibility and impactful customer engagement at the point of sale. Proficiency in English, both written and spoken, is a must.
Focus split: 70% Trade Development, Sellout | 30% POSM, Fixtures, In-store Investments, Vendor Management
Key responsibilities:
Trade development & sellout management
• Target setting & ownership: Define and co-own weekly/monthly sell-out targets by channel, region, and store; align phasing with Sales/Key Account teams to ensure realistic yet stretch goals.
• Field force policy: Establish and communicate clear field force guidelines - including performance KPIs, incentive structure, and compliance expectations - to drive consistent execution across markets.
• Field collaboration: Partner closely with promoters, team leaders, and merchandisers to translate commercial priorities into daily in-store actions and sales focus.
• Performance governance: Run structured weekly performance reviews; track progress vs. target, identify underperforming stores, and issue follow-up actions with clear owners and deadlines.
• Sell-out tracking & analytics: Consolidate and visualize sell-out data from retailer portals; maintain store-level dashboards tracking display run-rate, conversion rate, and gap-to-target.
• Promotion design & mechanics: Propose, test, and refine sell-out programs and incentive schemes for the field team to drive higher conversion and coverage.
• ROI & compliance: Evaluate program effectiveness (incremental sell-out vs. cost), monitor policy adherence, and ensure documentation (attendance records, photo proof, POS invoices).
• Promoter efficiency: Measure cost-to-sell-out ratio to assess manpower ROI across channels and partners; identify optimization opportunities to improve efficiency without compromising coverage.
• Forecast & demand signals: Provide demand and sell-out insights to Sales and Supply teams based on run-rate trends, promoter efficiency, and upcoming campaigns.
POSM & fixture management
• Plan, design, and oversee the production of POSM, display fixtures, and retail marketing materials.
• Coordinate deployment across retail stores, ensuring quality, consistency, and timely execution.
In-store investment & deployment
• Develop and execute in-store investment strategies to maximize brand presence and shopper engagement.
• Work with cross-functional teams to optimize fixture placement, merchandising standards, and campaign rollouts.
Vendor & design collaboration
• Manage relationships with external vendors, agencies, and suppliers to deliver creative and cost-effective solutions.
• Work closely with designers to adapt brand guidelines into impactful in-store executions.
Campaign execution & monitoring
• Support nationwide product launches, promotional campaigns, and seasonal activations in retail environments.
• Monitor deployment status and ensure compliance with brand standards.
• Conduct store visits and audits to evaluate fixture performance and campaign effectiveness.
Reporting & insights
• Track budget utilization for POSM and in-store investment.
• Provide post-campaign reports with insights and recommendations for continuous improvement.