Trade MKT Assistant Manager - GT
Tập Đoàn Phân Phối Hàng Tiêu Dùng Marico South East Asia
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 23/11/2024
- Chi tiết công việc
- Giới thiệu công ty
Thu nhập: Cạnh tranh
Loại hình: Toàn thời gian
Chức vụ: Nhân viên
Kinh nghiệm: 3 năm
Mô tả công việc
Mô tả Công việc
Drive Sales Target and Business Growth
Develop and implement strategic trade marketing initiatives to meet sales targets and achieve business growth for the Personal Care category
Work closely with the sales team to ensure alignment on sales objectives and provide necessary support to drive performance in GT channels
Lead New Product Development (NPD) Launches
Manage and coordinate the successful launch of new products in the GT channel, ensuring on-time and in-full implementation of trade marketing plans.
Develop and execute launch strategies to maximize product visibility and sales across target regions
Propose and Execute Regionalized Promotion Programs
Design and tailor promotional programs customized by regions to address specific market needs and opportunities.
Track and evaluate the effectiveness of promotions to ensure they meet annual sales targets by category.
Collaborate with sales and distribution teams to follow up on program execution and ensure proper implementation in each region.
Drive engagement with regional sales managers and distributors, building strong relationships to facilitate product placement and promotions.
Conduct market research to understand competitor activities and consumer trends, making recommendations for how to stay competitive
Establish a New Picture of Success for the Category
Define and implement a new category vision for success through clear guidelines and strong point-of-sale materials (POSM).
Ensure that the brand's products are well-represented at all GT outlets, working to expand distribution and increase product availability
Establish monthly tracking and review processes to monitor sales performance, optimize execution, and make data-driven decisions to improve market share.
Ensure category excellence and consistent in-store execution standards across all outlets
Forecast and Build Incremental Volume
Create volume forecasts for promotional and non-promotional activities, ensuring that sales objectives and category growth are met.
Identify opportunities for incremental volume by analyzing competitive landscape and proposing activities that drive category growth and win over competitors.
Work closely with demand planning and supply chain teams to ensure accurate forecasting and inventory management based on promotional plans
Monitor Trade Budget to Ensure Profitability
Regularly monitor the trade marketing budget, ensuring that spend aligns with planned activities and delivers profit for the category.
Optimize resource allocation to ensure that promotional efforts are cost-effective and contribute to overall profitability
Conduct Weekly/Monthly Reviews with Sales & Marketing Team
Organize and lead weekly/monthly review meetings with the sales and Marketing team to assess performance, identify challenges and opportunities, and develop action plans to improve results.
Work closely with sales to ensure corrective actions are implemented and continuously track progress towards targets
Develop and implement strategic trade marketing initiatives to meet sales targets and achieve business growth for the Personal Care category
Work closely with the sales team to ensure alignment on sales objectives and provide necessary support to drive performance in GT channels
Manage and coordinate the successful launch of new products in the GT channel, ensuring on-time and in-full implementation of trade marketing plans.
Develop and execute launch strategies to maximize product visibility and sales across target regions
Design and tailor promotional programs customized by regions to address specific market needs and opportunities.
Track and evaluate the effectiveness of promotions to ensure they meet annual sales targets by category.
Collaborate with sales and distribution teams to follow up on program execution and ensure proper implementation in each region.
Drive engagement with regional sales managers and distributors, building strong relationships to facilitate product placement and promotions.
Conduct market research to understand competitor activities and consumer trends, making recommendations for how to stay competitive
Define and implement a new category vision for success through clear guidelines and strong point-of-sale materials (POSM).
Ensure that the brand's products are well-represented at all GT outlets, working to expand distribution and increase product availability
Establish monthly tracking and review processes to monitor sales performance, optimize execution, and make data-driven decisions to improve market share.
Ensure category excellence and consistent in-store execution standards across all outlets
Create volume forecasts for promotional and non-promotional activities, ensuring that sales objectives and category growth are met.
Identify opportunities for incremental volume by analyzing competitive landscape and proposing activities that drive category growth and win over competitors.
Work closely with demand planning and supply chain teams to ensure accurate forecasting and inventory management based on promotional plans
Regularly monitor the trade marketing budget, ensuring that spend aligns with planned activities and delivers profit for the category.
Optimize resource allocation to ensure that promotional efforts are cost-effective and contribute to overall profitability
Organize and lead weekly/monthly review meetings with the sales and Marketing team to assess performance, identify challenges and opportunities, and develop action plans to improve results.
Work closely with sales to ensure corrective actions are implemented and continuously track progress towards targets
Drive Sales Target and Business Growth
Develop and implement strategic trade marketing initiatives to meet sales targets and achieve business growth for the Personal Care category
Work closely with the sales team to ensure alignment on sales objectives and provide necessary support to drive performance in GT channels
Lead New Product Development (NPD) Launches
Manage and coordinate the successful launch of new products in the GT channel, ensuring on-time and in-full implementation of trade marketing plans.
Develop and execute launch strategies to maximize product visibility and sales across target regions
Propose and Execute Regionalized Promotion Programs
Design and tailor promotional programs customized by regions to address specific market needs and opportunities.
Track and evaluate the effectiveness of promotions to ensure they meet annual sales targets by category.
Collaborate with sales and distribution teams to follow up on program execution and ensure proper implementation in each region.
Drive engagement with regional sales managers and distributors, building strong relationships to facilitate product placement and promotions.
Conduct market research to understand competitor activities and consumer trends, making recommendations for how to stay competitive
Establish a New Picture of Success for the Category
Define and implement a new category vision for success through clear guidelines and strong point-of-sale materials (POSM).
Ensure that the brand's products are well-represented at all GT outlets, working to expand distribution and increase product availability
Establish monthly tracking and review processes to monitor sales performance, optimize execution, and make data-driven decisions to improve market share.
Ensure category excellence and consistent in-store execution standards across all outlets
Forecast and Build Incremental Volume
Create volume forecasts for promotional and non-promotional activities, ensuring that sales objectives and category growth are met.
Identify opportunities for incremental volume by analyzing competitive landscape and proposing activities that drive category growth and win over competitors.
Work closely with demand planning and supply chain teams to ensure accurate forecasting and inventory management based on promotional plans
Monitor Trade Budget to Ensure Profitability
Regularly monitor the trade marketing budget, ensuring that spend aligns with planned activities and delivers profit for the category.
Optimize resource allocation to ensure that promotional efforts are cost-effective and contribute to overall profitability
Conduct Weekly/Monthly Reviews with Sales & Marketing Team
Organize and lead weekly/monthly review meetings with the sales and Marketing team to assess performance, identify challenges and opportunities, and develop action plans to improve results.
Work closely with sales to ensure corrective actions are implemented and continuously track progress towards targets
Develop and implement strategic trade marketing initiatives to meet sales targets and achieve business growth for the Personal Care category
Work closely with the sales team to ensure alignment on sales objectives and provide necessary support to drive performance in GT channels
Manage and coordinate the successful launch of new products in the GT channel, ensuring on-time and in-full implementation of trade marketing plans.
Develop and execute launch strategies to maximize product visibility and sales across target regions
Design and tailor promotional programs customized by regions to address specific market needs and opportunities.
Track and evaluate the effectiveness of promotions to ensure they meet annual sales targets by category.
Collaborate with sales and distribution teams to follow up on program execution and ensure proper implementation in each region.
Drive engagement with regional sales managers and distributors, building strong relationships to facilitate product placement and promotions.
Conduct market research to understand competitor activities and consumer trends, making recommendations for how to stay competitive
Define and implement a new category vision for success through clear guidelines and strong point-of-sale materials (POSM).
Ensure that the brand's products are well-represented at all GT outlets, working to expand distribution and increase product availability
Establish monthly tracking and review processes to monitor sales performance, optimize execution, and make data-driven decisions to improve market share.
Ensure category excellence and consistent in-store execution standards across all outlets
Create volume forecasts for promotional and non-promotional activities, ensuring that sales objectives and category growth are met.
Identify opportunities for incremental volume by analyzing competitive landscape and proposing activities that drive category growth and win over competitors.
Work closely with demand planning and supply chain teams to ensure accurate forecasting and inventory management based on promotional plans
Regularly monitor the trade marketing budget, ensuring that spend aligns with planned activities and delivers profit for the category.
Optimize resource allocation to ensure that promotional efforts are cost-effective and contribute to overall profitability
Organize and lead weekly/monthly review meetings with the sales and Marketing team to assess performance, identify challenges and opportunities, and develop action plans to improve results.
Work closely with sales to ensure corrective actions are implemented and continuously track progress towards targets
Yêu cầu
Yêu Cầu Công Việc
University graduate in business administrative, foreign trade, economics.
Minimum of 3 years of experience in Trade Marketing, preferably within the HPC or FMCG industries.
Strong understanding of the General Trade (GT) channel.
Proven ability to develop and execute effective trade marketing strategies.
Highly proactive, detail-oriented, and capable of managing multiple projects simultaneously.
Strong communication and interpersonal skills, with the ability to work effectively across teams.
Ability to work closely with the sales team, providing support and ensuring alignment with trade marketing activities.
Experience working with data and analytics to inform decision-making.
Positive, growth-oriented attitude with a willingness to take initiative and drive results.
University graduate in business administrative, foreign trade, economics.
Minimum of 3 years of experience in Trade Marketing, preferably within the HPC or FMCG industries.
Strong understanding of the General Trade (GT) channel.
Proven ability to develop and execute effective trade marketing strategies.
Highly proactive, detail-oriented, and capable of managing multiple projects simultaneously.
Strong communication and interpersonal skills, with the ability to work effectively across teams.
Ability to work closely with the sales team, providing support and ensuring alignment with trade marketing activities.
Experience working with data and analytics to inform decision-making.
Positive, growth-oriented attitude with a willingness to take initiative and drive results.
Quyền lợi
Laptop
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Thông tin khác
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Đại học
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Thông tin chung
- Thu nhập: Cạnh tranh
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Hạn nộp: 23/11/2024
Giới thiệu công ty
In February 2011, Marico entered the Vietnam market by acquiring an 85% equity stake in International Consumer Products Corporation (ICP)-one of the most successful Vietnamese FMCG companies. ICP was founded by Dr. Phan Quoc Cong and his partner in 2001. It owns brands like X-Men, X-Men for Boss, L'ovite, Thuan Phat, Dr. Men and Vegy which have a significant presence in the personal care, beauty, cosmetics and foods categories. The X-Men brand is a leading player in the male grooming segment in ...
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