Department: Sales - Export
Reports to: Export
Sales Manager / Board of Directors
1. Job Objective
• Lead and manage the export sales team to achieve assigned revenue, profit, and market development targets.
• Develop export markets for wood and furniture products in the USA, EU, Japan, Korea, Middle East, and other key regions.
• Ensure operational efficiency, customer satisfaction, and compliance with international standards in the wood industry.
2. Key Responsibilities
a. Team Management & Sales Planning
• Assign tasks, supervise, and evaluate the performance of export
sales staff.
• Set and monitor sales KPIs including revenue, customer acquisition, and contract numbers.
• Coach and train team members in negotiation, customer care, and export order management.
b. Market & Customer Development
• Conduct market research and propose development plans by region.
• Maintain strong relationships with existing customers while identifying new clients, agents, and distributors.
• Collaborate with R&D and Marketing to introduce new products that fit international market trends.
c. Contract & Export Process Management
• Oversee the full sales process: quotation, negotiation, contract signing, and execution.
• Monitor production, documentation, shipment, and payment (L/C, T/T).
• Coordinate with QA/QC and Logistics teams to ensure product quality, certifications (FSC, CARB, EPA, CE), and on-time delivery.
d. Reporting & Improvement
• Prepare monthly/quarterly reports on sales, cost, profit, and customer feedback.
• Propose solutions to optimize costs, improve sales efficiency, and enhance team performance.
3. Qualifications
• Bachelor's degree in International Business, Foreign Trade, Export-Import, or Marketing.
• Minimum 5 years of experience in wood/furniture export; at least 1-2 years in a team leader or key account position.
• Fluent in English (knowledge of Japanese/Korean/Chinese is an advantage).
• In-depth understanding of Incoterms, international trade practices, and wood industry certifications (FSC, CARB, EPA, EUTR, CE).
• Strong leadership, negotiation, analytical, and decision-making skills.
• Experience with B2B platforms (Alibaba, Amazon Business, etc.) preferred.
4. Benefits
• Attractive income package: Base salary + sales commission + travel and phone allowance.
• Opportunities for international business trips and trade fairs.
• Professional, international working environment with clear career advancement.
• Full benefits: Social insurance, health insurance, annual leave, and company-specific welfare policies.
5. KPI Framework (Reference)
KPI Group Indicator Weight (%)
- Sales & Market Growth: Export revenue by assigned region - 35%
Number of new customers & retention rate: 20%
- Operation & Quality: On-time delivery rate, customer complaint ratio: 20%
- Team & Collaboration: Staff KPI achievement rate, teamwork effectiveness: 15%
- Reporting & Compliance: Reporting accuracy, timeliness, and adherence to policies: 10%
6. Career Path
• Current position: Export
Sales Team Leader• Growth path: → Export Sales Manager → Export Director