The purpose of Refrigerator (REF)
Product Marketing Section is to provide REF sales insights including sales results, competitor information, profit and loss and plan relating to promotion and marketing program, define product and price strategy.
* PSI:
• Manage PSI based on budget plan and in-depth analysis of sales results and forecast to assist business decisions.
• Monitor and propose actions for EOL product & long-term inventory.
* 4Ps:
• Develop performance analysis reports and suggest for future promotions.
• Work with factories to develop new product and improve existing ones if needed.
• Maintain and manage competitive pricing in line with company's strategy.
• Visit market/ key customers and/or support events on frequent basis.
• Research competition to identify threats and opportunities. Always keep updated market intelligence for immediate reaction.
• Co-operate with other Sections to develop and execute Sales policy, Sales target, promotions, converged marketing activities.
• Developing new product value propositions and targeted feature sets.
• Gathering and analyzing marketplace trends and customer data.
• Others:
+ Report to the GM/
Section Manager upon succession of any tasks accordingly.
+ Other tasks assigned by GM/ Section Manager.
• Being good at teamwork, will-do spirit and detail oriented, logical thinking.
• Hard-working, proactive, and high sense of responsibilities.
• At least 2 years of working experience in relating field.
• Good computer skills (word, excel, power point), SAP, CRM.
• Bachelor's degree.
• Willing to go on business trip.
• Working well under pressure, independently.
• Good
communications in English.
