Tuyển dụng Marketing Executive-Biore Brand tại Hồ Chí Minh - KAO VIETNAM CO., LTD

Business Strategy (incl. mid-term strategy):
-Deeply understand Company technology, direction and market movement for decision of business strategy
-Make sure to proceed Business category management (prioritizing among brands should be done if needed) in line with company strategy
-Create Business Strategy in line with corporate strategic direction
Brand Strategy:
-Create & execute Brand strategy by defining offered value, where we are and who target is and who competitors are.
-Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI
-Create sales supporting information materials in a year: Akaban
Product Line Brand Strategy:
-Create & execute Brand Category strategy
-Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI
Marketing Strategy:
-Well collaborate with all related departments and business partners to implement strategy effectively and smoothly
-Build up strategy by analyzing 3C, 4P
-Create and execute MK campaign in collaboration with BP team
-Create & execute Marketing strategy
-Create & execute communication plan (IBC) through product, shop-front, ATL and BTL
-Create P/L plan with PD team and well manage it (MI, BP) by price guideline (Normal consumer price, Promotion consumer price, retailer price, retailer margin)
-Create BTL ideas including claiming & AW of POSM
Consumer Understanding:
-Conduct research for understanding consumers if needed with Japan Business Unit (BU) and PD
-Analyze Brand Power Survey
TCR contribution:
- Initiate and promote plan to contribute to company profit through TCR idea
Coaching:
- Coach other Brand members (Subordinates)
Paper work:
- Do paper work related to many things
Other:
- Do assignment from direct superior