Tuyển dụng marketing manager tại Hồ Chí Minh - CÔNG TY TNHH KOOTORO VIỆT NAM

Mô tả công việc
Objectives of this Role
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Daily and Monthly Responsibilities
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Provide leadership and teammate development within the department.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, trading
• Work with departments: operation, technical, customer service... to make sure all marketing effort aware and provide committed service to customer.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Develop and implement integrated E-commerce marketing programs, campaigns, programs and experiences to generate customer acquisition, sales, conversion & repurchase frequency through various digital channels: loyalty mobile app, website, landing pages, email marketing, Google Adwords, Facebook Ads...
• Build, budget and execute both long-term strategic and short-term operational digital and traditional marketing plans that have resulted in business growth and performance;
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• CRM management: analyze customer data, understand their behavior and maximize monetization by building programs, campaign to target customer.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly