[UPLIVE Company] User Acquisition Marketing Lead

Location
HCM Onsite (Relocation Support)
We're looking for a User Acquisition Lead to scale and accelerate user growth across UPLIVE' portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.
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WHAT YOU WILL DO
Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
Lead, mentor, and grow a team of UA specialists (team size <10), ensuring executional excellence and hitting performance goals
Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
Build and maintain strong relationships with strategic partners and ad networks
Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
Stay ahead of trends by conducting market research and competitive analysis
QUALIFICATIONS
4+ years of hands-on UA experience in mobile gaming or apps
2+ years of experience managing people and teams
Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
Highly analytical and comfortable with UA data tools; able to turn insights into action
Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
Passion for music and gaming is a big plus
Fluent English communication is a must
TO COMPLEMENT OUR TEAM, YOU SHOULD BE
A mobile game fanatic.
You are on top of the latest games, trends, and what's happening in live events
Solution-oriented, self-motivated and have the attitude to get things done
Comfortable with uncertainties and changes in a fast-paced environment
Curious, proactive learning and knowledge-hungry learner
WHAT WE OFFER
Competitive salary, 100% salary during probation
Performance bonus with 30% of company profit shared with no cap
Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
Minimum 12 days paid annual leave + 10 days paid sick leave.
12 days working from home per year
Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
Free daily lunch with 10+ menu options.
Free daily F&B: Snacks, juice, beverage, tea-time
Monthly/Bi-monthly team activity allowance
Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
Sponsored sports activities: badminton, soccer, ...
Sponsored overseas conferences and industry events for all levels.
••Modern equipments/AI tool provided.
RELOCATION SUPPORTThis position is based in our Ho Chi Minh City office - but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available, and we'll work out the details together during the offer stage."
\nHow To Apply?
Click the button or contact us at [protected info]