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Mô tả công việc
Grow our user base through profitable user acquisition channels by managing and optimizing user acquisition campaigns for our mobile apps and games
Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data
Generate detailed spend, performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders
Collaborate and work effectively with multiple internal teams (creative design, marketing, product)
Stay up to date on the latest industry trends, emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks
Yêu cầu
BA/BS degree
Fluent in English (daily interactions with international partners)
2+ years of experience managing large UA campaigns, preferably in mobile games
Passionate about gaming and digital marketing
Detail-oriented, well-organized, and highly motivated
Must be very comfortable with data analysis and enjoy working with data to understand performance, optimize campaigns, measure results and make decisions
Advanced Excel skills
Experience in SQL or R is a plus
Experience in performance-based marketing with the demonstrated understanding of CPA, CPI, ARPU, LTV, ROI
Experience in digital marketing tools such as Facebook Ads, Google AdWords, Apple Search Ad, other ad networks
Capable of proposing new ideas
Able to own projects and teamwork
Quyền lợi
Annual Bonus & Holiday Bonus
Traning & Development
Attractive Company Trip
Thông tin chung
- Ngày hết hạn: [protected info]
- Thu nhập: Thỏa thuận