- Work place: Binh Thanh Dist, HCMC
- Working time: Mon-Fri (8:00 AM - 5:30 PM)
1. Brand Management & Business Performance
- Track business performance metrics: sales, distribution, MFC, and market updates (weekly, monthly, or upon request by the line manager).
- Generate business insights and provide recommendations to support brand growth and decision-making
- Develop & Execute branding campaigns: conceptualize ideas, create communication plans (if required), and manage production and execution processes.
- Coordinate with internal and external stakeholders to ensure timely and effective implementation of marketing activities
2. New Product Development
- Collaborate with R&D, Sales, and other departments to propose prototype products, define brand positioning, USPs, SKUs specifications, and price simulations.
- Conduct market analysis, consumer research (FGD/ OMT/ CLT): Work with agencies or internal teams to identify unmet needs, consumer insights, and market trends based on actual requirements.
- Packaging development: Develop packaging briefs and coordinate packaging development with internal design teams.
- Plan and align operational activities with IMC strategies by collaborating with sales/channel teams.
3. Project Management
- Coordinate with cross-functional teams (Sales,
Trade Marketing, R&D,
Purchasing, Supply Chain, Design, ...) to ensure on-time execution.
- Monitor project timelines, identify potential risks, and proactively drive solutions
4. Administrative Tasks & Others
- Manage monthly brand payment processes and SAP, ERP system entries.
- Prepare reports and presentations as required.
- Undertake other tasks as assigned by the manager.
- At least 3-5 years of experience in
Brand Marketing, preferably in FMCG, especially in Food, Pie, Bakery & Confectionery.
- Experience in New Product Development (NPD), project management, and cross-functional collaboration is highly preferred.
- Strong understanding of consumer behavior, creativity, and strategic thinking.
- Proactive, resourceful, and able to work independently with a strong sense of ownership.
- Excellent multitasking and organizational skills in a fast-paced environment.
- Strong analytical abilities with data-driven insights (experience with Retail Audit reports, sales, and distribution metrics is a plus).
- Strong proficiency in Microsoft Excel and PowerPoint.
- Basic English communication