ASSISTANT BRAND MANAGER - DANISA & D-MAXX Marie
Hạn nộp hồ sơ: 15/10/2026 (Còn 30 ngày)
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Mô tả công việc
Mô tả Công việc
A. Key objectives
• Support sustainable growth for brands through effective brand building and strong campaign execution.
• Strengthen brand positioning across key consumer touchpoints.
• Drive impactful communication campaigns to improve brand awareness, engagement, and market performance.
• Collaborate cross-functionally to ensure successful execution of innovation and commercial initiatives.
• Support development and launch of New Product Development (NPD) initiatives aligned with consumer and business opportunities.
B. Job Description
1. Brand Strategy & Planning
• Support Senior Brand Manager in developing annual brand plans, campaign strategies, and innovation pipeline for brand.
• Analyze market trends, consumer insights, competitors, and business performance to identify growth opportunities.
• Coordinate cross-functional teams to ensure brand initiatives align with overall business objectives.
2. Campaign Development & Execution
• Lead execution of integrated marketing campaigns across digital, social, PR, trade, and offline touchpoints.
• Work closely with creative, media, PR, and production agencies to develop communication materials and ensure high-quality execution.
• Monitor campaign performance and optimize activities to achieve KPIs and business targets.
3. New Product Development
• Work closely with global teams to support NPD projects from concept development to launch.
• Coordinate product development timelines, packaging adaptation, artwork development, and go-to-market planning.
• Support consumer research, product testing, and market evaluation for innovation projects.
• Ensure alignment between local market needs and regional brand direction.
4. Business & Performance Monitoring
• Track sales performance, market share, brand health, and campaign effectiveness.
• Prepare regular reports, business reviews, and post-campaign evaluations.
• Manage marketing budget efficiently and monitor spending versus plan.
5. Consumer & Market Insights
• Work with research agencies and internal stakeholders to understand consumer behavior and emerging trends.
• Translate insights into actionable recommendations for communication, innovation, and business growth.
6. Cross-functional Collaboration
• Coordinate with Global, Sales, Trade Marketing, Supply Chain, Finance, and external partners to ensure smooth project implementation.
• Support product launches, seasonal campaigns, and key commercial initiatives.
A. Key objectives
• Support sustainable growth for brands through effective brand building and strong campaign execution.
• Strengthen brand positioning across key consumer touchpoints.
• Drive impactful communication campaigns to improve brand awareness, engagement, and market performance.
• Collaborate cross-functionally to ensure successful execution of innovation and commercial initiatives.
• Support development and launch of New Product Development (NPD) initiatives aligned with consumer and business opportunities.
B. Job Description
1. Brand Strategy & Planning
• Support Senior Brand Manager in developing annual brand plans, campaign strategies, and innovation pipeline for brand.
• Analyze market trends, consumer insights, competitors, and business performance to identify growth opportunities.
• Coordinate cross-functional teams to ensure brand initiatives align with overall business objectives.
2. Campaign Development & Execution
• Lead execution of integrated marketing campaigns across digital, social, PR, trade, and offline touchpoints.
• Work closely with creative, media, PR, and production agencies to develop communication materials and ensure high-quality execution.
• Monitor campaign performance and optimize activities to achieve KPIs and business targets.
3. New Product Development
• Work closely with global teams to support NPD projects from concept development to launch.
• Coordinate product development timelines, packaging adaptation, artwork development, and go-to-market planning.
• Support consumer research, product testing, and market evaluation for innovation projects.
• Ensure alignment between local market needs and regional brand direction.
4. Business & Performance Monitoring
• Track sales performance, market share, brand health, and campaign effectiveness.
• Prepare regular reports, business reviews, and post-campaign evaluations.
• Manage marketing budget efficiently and monitor spending versus plan.
5. Consumer & Market Insights
• Work with research agencies and internal stakeholders to understand consumer behavior and emerging trends.
• Translate insights into actionable recommendations for communication, innovation, and business growth.
6. Cross-functional Collaboration
• Coordinate with Global, Sales, Trade Marketing, Supply Chain, Finance, and external partners to ensure smooth project implementation.
• Support product launches, seasonal campaigns, and key commercial initiatives.
Yêu cầu
Yêu Cầu Công Việc
1. Education & Experience
• Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
• Minimum 2-4 years of experience in Brand Marketing/Assistant Brand Manager role, preferably in FMCG industry.
• Experience handling integrated campaigns and working with agencies is preferred.
• Experience in innovation/NPD projects is an advantage.
2. Skills & Competencies
• Strong strategic thinking and analytical skills.
• Good understanding of branding, consumer marketing, and digital communication.
• Strong project management and stakeholder management skills.
• Able to manage multiple projects under tight timelines.
• Good presentation and communication skills in both Vietnamese and English.
• Proficient in PowerPoint and Excel.
3. Personal Attributes
• Passionate about branding and consumer understanding.
• Proactive, responsible, and detail-oriented.
• Creative mindset with strong execution capability.
• Team player with positive and collaborative attitude.
4. Preferred Qualifications
• Experience in premium/lifestyle/FMCG brands is an advantage.
• Familiarity with Nielsen/Kantar data and campaign performance tracking.
• Experience in seasonal campaigns (Tet, gifting, festive occasions) is a plus.
1. Education & Experience
• Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
• Minimum 2-4 years of experience in Brand Marketing/Assistant Brand Manager role, preferably in FMCG industry.
• Experience handling integrated campaigns and working with agencies is preferred.
• Experience in innovation/NPD projects is an advantage.
2. Skills & Competencies
• Strong strategic thinking and analytical skills.
• Good understanding of branding, consumer marketing, and digital communication.
• Strong project management and stakeholder management skills.
• Able to manage multiple projects under tight timelines.
• Good presentation and communication skills in both Vietnamese and English.
• Proficient in PowerPoint and Excel.
3. Personal Attributes
• Passionate about branding and consumer understanding.
• Proactive, responsible, and detail-oriented.
• Creative mindset with strong execution capability.
• Team player with positive and collaborative attitude.
4. Preferred Qualifications
• Experience in premium/lifestyle/FMCG brands is an advantage.
• Familiarity with Nielsen/Kantar data and campaign performance tracking.
• Experience in seasonal campaigns (Tet, gifting, festive occasions) is a plus.
Quyền lợi
Laptop
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Thông tin chung
- Thu nhập: Cạnh tranh
Nơi làm việc
- 9 Đinh Tiên Hoàng, Đa Kao, Quận 1, Hồ Chí Minh
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Công Ty Cổ Phần Thực Phẩm Dinh Dưỡng NutiFood
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Cạnh tranh
CÔNG TY CỔ PHẦN TẬP ĐOÀN THIÊN LONG
Hồ Chí Minh
Thoả thuận
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Thương lượng
CÔNG TY TNHH MAYORA
Xem trang công ty- Địa chỉ công ty: số 9, đường Đinh Tiên Hoàng, Phường Đa Kao, Quận 1, Thành phố Hồ Chí Minh, Việt Nam
- Quy mô: Từ 101 - 500 nhân viên
- Lĩnh vực: Thực phẩm - Đồ uống, Sản xuất / Vận hành sản xuất, Hàng tiêu dùng, Kinh doanh
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