I. Responsibilities:
Project Management (B2B & B2C)
- Supervise Project Collaborator from requirements definition through deployment, identifying schedules, scopes, budget estimations, and implementation plans, including risk mitigation
- Coordinate internal and external resources to ensure that projects adhere to scope, schedule, and budget.
- Follow up with B2B clients to maintain relationships, gather feedback, and deliver information and deadlines to other departments.
- Manage B2C marketing strategies, including customer engagement, promotional campaigns, and e-commerce optimization.
- Work closely with R&D, Creatives, and Production teams to ensure seamless integration of marketing strategies, product innovation, and production timelines, optimizing the overall marketing and sales funnel.
Brand Management
- Support Brand Manager/
Marketing Manager to build brand promotion strategy, brand strategy, ensuring consistency and distinctiveness across all communication channels.
- Suggest improvements in the brand's content and communication strategies.
- Collaborate with internal teams to develop marketing content and community-driven activities to engage potential customers.
Marketing Campaign Execution & Sales Strategy Development
- Assist the Brand/Marketing Manager in developing and executing sales strategies to drive revenue growth and increase market share.
- Track sales targets and ensure alignment with the overall brand objectives.
- Work closely with in-house team & media team to develop and execute impactful
digital marketing campaigns, including advertising, social media, influencer marketing, and email marketing.
- Define and manage the allocated budget, analyze the return on investment.
Research & Performance Measurement
- Analyze customer insights and market research to develop effective marketing strategies.
- Track and measure campaign performance, providing detailed reports and recommendations for continuous improvement.
- Stay updated on market trends and evolving consumer behaviors to adjust strategies accordingly.
II. Requirements:
- Bachelor's or Associate's degree in Marketing, Business Administration, or related fields.
- Minimum 4-5 years of experience in Marketing and Branding, preferably in the gaming, collectibles, or lifestyle industries.
- At least 2-3 years of experience in assistant brand management and customer journey design.
- Strong knowledge of marketing/branding strategy, brand storytelling.
- Experience in launching campaigns with diversified activities across touchpoints.
- Proficiency in the ability to leverage insights for marketing optimization.
- Proven experience in collaborating with design, content, product development, and production teams to execute successful campaigns.
- Strong problem-solving skills with the ability to handle unexpected situations effectively.
- Strong ability to communicate and partnership capabilities.
- Strong task management skills, capable of managing urgent tasks while maintaining daily workflow efficiency.
- Proficient in English.
III. Benefits:
- Salary range: Negotiable
- Working time: 9 am - 6 pm, Mon - Fri
- Attractive salary and benefits (13th salary and additional bonus every year)
- A fun & dynamic environment and freedom to be creative.
- Salary review based on performance every year.
- Premium health insurance package
- Paid leave (12 days/year)
- Be granted company uniforms
- Annual health check
- Travel, team building, and other group activities
I. Responsibilities:
Project Management (B2B & B2C)
- Supervise Project Collaborator from requirements definition through deployment, identifying schedules, scopes, budget estimations, and implementation plans, including risk mitigation
- Coordinate internal and external resources to ensure that projects adhere to scope, schedule, and budget.
- Follow up with B2B clients to maintain relationships, gather feedback, and deliver information and deadlines to other departments.
- Manage B2C marketing strategies, including customer engagement, promotional campaigns, and e-commerce optimization.
- Work closely with R&D, Creatives, and Production teams to ensure seamless integration of marketing strategies, product innovation, and production timelines, optimizing the overall marketing and sales funnel.
Brand Management
- Support Brand Manager/Marketing Manager to build brand promotion strategy, brand strategy, ensuring consistency and distinctiveness across all communication channels.
- Suggest improvements in the brand's content and communication strategies.
- Collaborate with internal teams to develop marketing content and community-driven activities to engage potential customers.
Marketing Campaign Execution & Sales Strategy Development
- Assist the Brand/Marketing Manager in developing and executing sales strategies to drive revenue growth and increase market share.
- Track sales targets and ensure alignment with the overall brand objectives.
- Work closely with in-house team & media team to develop and execute impactful digital marketing campaigns, including advertising, social media, influencer marketing, and email marketing.
- Define and manage the allocated budget, analyze the return on investment.
Research & Performance Measurement
- Analyze customer insights and market research to develop effective marketing strategies.
- Track and measure campaign performance, providing detailed reports and recommendations for continuous improvement.
- Stay updated on market trends and evolving consumer behaviors to adjust strategies accordingly.
II. Requirements:
- Bachelor's or Associate's degree in Marketing, Business Administration, or related fields.
- Minimum 4-5 years of experience in Marketing and Branding, preferably in the gaming, collectibles, or lifestyle industries.
- At least 2-3 years of experience in assistant brand management and customer journey design.
- Strong knowledge of marketing/branding strategy, brand storytelling.
- Experience in launching campaigns with diversified activities across touchpoints.
- Proficiency in the ability to leverage insights for marketing optimization.
- Proven experience in collaborating with design, content, product development, and production teams to execute successful campaigns.
- Strong problem-solving skills with the ability to handle unexpected situations effectively.
- Strong ability to communicate and partnership capabilities.
- Strong task management skills, capable of managing urgent tasks while maintaining daily workflow efficiency.
- Proficient in English.
III. Benefits:
- Salary range: Negotiable
- Working time: 9 am - 6 pm, Mon - Fri
- Attractive salary and benefits (13th salary and additional bonus every year)
- A fun & dynamic environment and freedom to be creative.
- Salary review based on performance every year.
- Premium health insurance package
- Paid leave (12 days/year)
- Be granted company uniforms
- Annual health check
- Travel, team building, and other group activities
