Assistant Marketing Manager

JOB PURPOSE
Support the Head of Marketing in supervising, coordinating and improving marketing activities, ensuring they are delivered on time, on-brand, consumer-relevant and performance-driven. The role acts as the key link between marketing activities and business results, using sales and marketing data to identify opportunities, generate actionable insights and improve marketing effectiveness.
KEY RESPONSIBILITIES
1. Marketing Activities & Execution
• Monitor and follow up marketing activities across Flyer, POSM, Social Media, Website and campaigns.
• Ensure materials are accurate, on-brand, timely and aligned with campaign objectives.
• Track timelines and deliverables, proactively identifying issues and delays.
• Coordinate with Category, Purchasing, Operations, agencies and internal teams.
2. Brand Management
• Ensure consistent Maxidi brand identity, positioning, tone of voice and visual standards.
• Review marketing materials from both brand and consumer perspectives.
• Support the Head of Marketing in translating brand strategy into practical communication.
3. Sales & Marketing Performance Analysis
• Analyse sales data by product, category, store, period and campaign to identify trends, opportunities and issues.
• Evaluate the impact of marketing activities on sales, traffic, product performance and campaign results.
• Review and interpret performance data from Social Media and other marketing channels.
• Prepare clear, concise marketing performance reports with key findings and actionable recommendations.
• Identify what works, what underperforms and why, and recommend what Marketing should do next.
• Use data and consumer insights to improve campaign planning, content direction and marketing activities.
4. Content & Creative Development
• Work with Content Creators to develop different creative angles and stories for products, campaigns and brands.
• Challenge the team to move beyond basic product/promotion communication.
• Provide creative direction and constructive feedback on concepts, scripts, visuals and captions.
• Identify successful content ideas and recommend how they can be adapted or scaled.
5. Marketing Review & Improvement
• Support weekly marketing reviews by consolidating activity status, sales results, performance and key issues.
• Conduct post-campaign reviews: What worked → What didn't → Why → What should we do next?
• Proactively recommend improvements based on sales data, marketing performance, consumer response and market trends.