Associate Manager, Planning

Client Advisory: Serve as a trusted advisor and primary point of contact for clients on all matters related to media strategy, planning, and performance
Strategic Planning: Lead the development of comprehensive, data-driven media strategies and integrated campaign plans that align with client business objectives
Campaign Management: Oversee the end-to-end lifecycle of campaigns, from initial brief and implementation to post-campaign review and analysis for your assigned brands
Performance & Analytics: Establish clear campaign KPIs, develop measurement methodologies, and ensure all projects are tracked and measured to provide actionable insights and demonstrate ROI
Partner Collaboration: Work closely with key media partners, vendors, and internal teams to negotiate and plan implementations, ensuring a seamless and effective execution process
Innovation: Stay current with the latest digital trends and changes in the media landscape, proactively updating clients and integrating innovative solutions into media plans
Team Leadership: Provide guidance, mentorship, and support to junior team members, fostering their professional development and ensuring operational excellence across the team