Associate Marketing Manager (Trade)

Summary:
The Associate Marketing Manager is responsible for driving the growth and strategic brand ownership of Viagra and retail marketing initiatives in Vietnam. The role leads brand planning, supports new product launches, budget management, and execution monitoring to maximize market impact and ROI. In close collaboration with cross-functional teams and the Retail Field Force, the position gathers regional market insights to ensure high-quality, compliant marketing execution across channels.
Key Responsibilities:
• Retail Pull Plan and Deployment: Develop pull plan including awareness, education and adherence, and lead the implementation, in partnership with the Business Units and cross-functional teams and collaboration with Retail Field Force to ensure flawless execution in compliant approaches.
• Brand Ownership: Viagra
+ Develop Viagra brand plan and launch plan.
+ Lead and be responsible for implementation.
+ Partner with Field Force, and where applicable, work with customers for marketing activities, to ensure achieving the assigned target of Viagra and remain highly competitive with competitors.
+ Track brand performance and adjust strategies based on data-driven insights to ensure brand performance and maximize impact.
• Implementation and Launch excellence: In New Launch Project and in complex activity implementation, detail project management must be applied, with details including project timeline, steps, PIC and tracking, following up aggressively to ensure to deliver the committed launch time.
• Execution Monitoring: Monitor implementation plan in details and ensure success of all assigned marketing programs with high quality.
• Budget Management: Allocate, manage to ensure efficient resource allocation and ROI optimization for assigned activities and tracking budget as per allocated amount. In case of change, need to give heads-up, seek relevant approval/alignment where appropriate.
• Market Intelligence: Allocate time to visit and gain insight from customers across the regions, add customer insights and channel dynamic into Viagra, Retail strategies for short- and long-term growth. Ensure Retail/Viagra Marketing is on par (aim for the top of the market) with market in terms of marketing initiatives.
• Business Reviews & Reporting: Own the preparations of business reviews and similar meetings with high quality. Proactively seek reviews and alignment with Line Manager prior to meetings/reviews. Proactively work with cross-functional teams for preparations where appropriate.
• Other responsibilities: To be assigned as necessary by Line Manager.