B2B Franchise Business Development Director

KEY RESPONSIBILITIES
Franchise Strategy &
Model Development
Conduct research on the sportswear market, analyze competitors, and assess regional potential to build competitive B2B franchise policies.
Develop and refine comprehensive Franchise Packages, including franchise fees, profit-sharing ratios, discount policies, credit limits, marketing support, and operational guidelines.
Establish store expansion footprint plans on a quarterly and annual basis.
B2B Partner Acquisition &
Store Expansion
Identify, approach, and evaluate the financial capacity and credibility of potential B2B partners, investors, and key dealers.
Lead contract negotiations for B2B franchise and distribution agreements, ensuring mutual benefits and strict adherence to brand standards.
Collaborate with partners through site surveys and location potential assessments (street shops, commercial complexes, and shopping malls) up to contract execution.
Store Setup &
Grand Opening Coordination
Act as the primary liaison between Franchise Partners and internal departments (Design/Construction, Merchandising, Marketing, and Operations) to ensure new store openings meet brand identity standards and timelines.
Guide the initial assortment planning and grand opening promotional campaigns to drive initial sales momentum.
Partner Relationship Management &
Performance Optimization
Track and monitor the business performance (KPIs, sales performance) of the franchise store network; propose timely solutions to boost revenues.
Build long-term strategic relationships and address operational, inventory, or policy issues with B2B partners.
REQUIREMENTS
Experience:
Minimum 5-7 years in Business Development Manager/Director roles, with a strong background in
Franchise / B2B Distribution within
Sportswear, Apparel, FMCG, or Retail sectors.
Network:
Possess an established, high-quality network of B2B investors, major regional dealers, and retail real estate contacts.
Negotiation Skills:
Proven track record in high-value contract negotiations, with strong financial acumen (deep understanding of store P&L and ROI to persuade partners).
Strategic &
Market Insight:
Keen understanding of market trends in sportswear and commercial real estate shifts.
Leadership:
Strong leadership skills with a target-driven mindset and the ability to work effectively across cross-functional teams.
Language:
Full professional proficiency in English (for reporting and liaising with international brand owners/partners).
COMPENSATION &
BENEFITS
Remuneration:
Highly competitive base salary (negotiable based on competency) + Commission on new store launches/B2B franchise sales performance + Annual performance bonus.
Benefits:
Social, Health, and Unemployment Insurance in compliance with labor laws.
Full holiday, Tet, and birthday bonuses.
Quarterly Allowance:
5,000,000 VND (Cash + Internal Shopping Vouchers).
Employee discounts on internal company products.
Work Environment:
Dynamic and professional environment with substantial opportunities to shape the brand's presence in the sports retail sector.