B2B Sales Manager

Working time: Mon-Fri
Location: HCMC with hybrid working
Key Responsibilities
Sales Growth & Business Performance
Drive revenue growth and achieve sales targets across assigned markets and accounts.
Implement regional sales strategies and initiatives in line with overall company objectives.
Manage the complete sales cycle, from prospecting and customer development through negotiation and closing.
Identify new sales opportunities and proactively develop strategies to capture them.
Coordinate with internal teams to monitor customer orders, forecasts, shipments, and payment status.
Distributor & Key Account Management
Manage and develop existing distributors and key customer accounts across Southeast Asia.
Build strong, long-term relationships with distributors, customers, and strategic business partners.
Oversee day-to-day commercial activities to ensure smooth operations and sustainable growth.
Support sell-in and sell-out initiatives throughout the distribution network.
Regularly evaluate distributor performance and implement improvement plans where required.
Ensure commercial activities remain aligned with company policies and regional sales strategies.
New Market & Business Development
Identify and develop new markets, customers, distributors, and business opportunities.
Conduct market research covering market potential, competition, pricing, customer needs, and distribution structures.
Identify, approach, and evaluate potential distributors and strategic partners.
Develop market-entry strategies and commercial proposals for new markets.
Support the negotiation, appointment, and onboarding of new distributors and customers.
Continuously identify opportunities to expand the company's aftermarket footprint across the region.
Market Development & Channel Support
Conduct regular market visits to distributors, dealers, workshops, and other relevant customers.
Support go-to-market strategies and channel development initiatives in assigned markets.
Work closely with distributors to improve market coverage, product penetration, and customer acquisition.
Gather field intelligence and provide recommendations to improve sales performance and competitiveness.
Sales Analysis & Reporting
Monitor sales performance, orders, forecasts, and customer activities across assigned markets.
Identify performance gaps and recommend appropriate corrective and improvement actions.
Prepare regular sales reports, forecasts, market updates, and business reviews.
Maintain accurate and up-to-date customer and market information to support internal planning and decision-making.
Marketing & Commercial Activities
Support and execute local marketing initiatives, promotions, exhibitions, customer events, and sales campaigns.
Coordinate with internal marketing teams and distributors to ensure effective execution of commercial activities.
Support product launches and new product introduction programs across assigned markets.
Gather market feedback and assess the effectiveness of marketing and commercial initiatives.
Market Intelligence & Internal Collaboration
Monitor market trends, customer needs, competitor activities, pricing developments, product demand, and other relevant market intelligence.
Share market insights and recommendations with Sales, Product Management, Marketing, Supply Chain, and other internal teams.
Work closely with internal stakeholders to address customer requirements and resolve commercial issues.
Serve as an effective communication link between customers, distributors, regional teams, and headquarters.
Qualifications & Experience
Bachelor's degree in Business, International Business, Marketing, or a related discipline.
Minimum 5 years of experience in B2B sales, business development, key account management, or a related commercial role.
Experience in the automotive aftermarket or automotive parts industry is preferred.
Proven experience working with distributors, dealers, workshops, or regional customers.
Demonstrated track record of achieving sales targets and developing new business.
Experience managing international or regional markets is an advantage.
Strong communication, negotiation, analytical, presentation, and relationship-building skills.
Proactive, self-motivated, commercially minded, and capable of working independently.
Comfortable working across multiple countries, cultures, and business environments.
Willingness and flexibility to travel frequently within assigned markets.
Fluent in English; proficiency in an additional Southeast Asian language is an advantage.