B2B Technical Public Relations Specialist

Important note:
In-depth knowledge of laptops is essential for this position. You should be able to understand and analyze laptop specifications, provide consultation on purchasing decisions, and troubleshoot issues related to these products.
Let's have a look at the job in general.
The Technical PR Specialist's role is to create the most favorable opinion of the ASUS brand and ASUS Commercial products by effectively demonstrating their strengths - and creating awareness, especially among tech media and the public. This role will be key to growing the B2B laptops of the ASUS Systems Commercial. You will report directly to the Marketing Manager.
We're happy to offer our employees the following benefits
Great performance makes great income! To the team of ASUS, you will get:
A Dynamic environment with positive teammates & growth mindset culture
Competitive income with 13th month salary; quarterly bonus based on performance
Health & wellness with health insurance & annual health check
Company trip, team building & other benefits
What are you expected to do?
In your daily duties, you will:
Be an opinion leader among media (especially tech media) and an expert for B2B laptops product lines. Know how to differentiate ASUS products in the market
Build up strong relationships with media and be in charge of content development for ICT media
Perform product testing and identify the products KSF/USP to develop the sales and marketing materials
Efficiently manage product samples for promotional purposes, B2B customers, monitor their effectiveness, collect feedback and oversee display facilities
Collaborate with internal teams to develop the content of sales tools collaterals (sales kit, datasheets, e-DM, product guide, spec sheet, ...), website product pages and success stories
Responsible for product training to internal Sales Marketing team and customers, including training organization, materials, and presentation content
Support in organizing MKT events such as technical seminars and presentation preparation for launch events
Support PR team in the development & execution of Corporate PR & PR pitching plan and managing PR crisis.
We are thrilled if you own the following qualities
More than 2-year experience in the same position (Technical PR / Product trainer...). Or previous PR experience in the Tech industry or technical/customer service roles.
Deep knowledge and passion for the IT industry, products, and latest technologies
A good understanding of the B2B market is a real advantage
Excellent writing and communication skills
Must understand basic PR techniques and product positioning
Ability to articulate the value proposition of our product/service offerings
Great sense of responsibility
Ability to manage time and juggle multiple priorities to execute high-quality deliverables;
Able to work independently and under pressure
Proficient in Microsoft PowerPoint and Excel
Strong knowledge of Cinebench, 3D Mark, PC mark, HWmonitor, Stable diffusion, UL Procyon
Fluent in English
What makes you an outstanding profile
Passion for technology & innovation
Effective communication
Product storyteller
Consumer-oriented
Results-driven
Organized
How you prospect your future at Asus
ASUS is also a great place to grow and shape your career. Explore the career journey of Technical PR:
From Technical PR to Senior PR or PR manager.