BRAND AND PRODUCT MARKETING EXECUTIVE

Mô tả Công việc
Scope and General Purpose of Job
Support the Brand & Product Marketing team within the Creative Department in executing marketing campaigns, launching product pipelines, and maintaining brand standards. Reporting directly to the Brand Lead, this role focuses on hands-on campaign implementation, cross-functional coordination, performance tracking, and vendor management to ensure smooth operations and commercial success.
Main Duties
Responsibilities:
Assist in developing roadmaps and executing detailed action plans for new product development (NPD) and product marketing under the guidance of the Brand Lead.
Execute go-to-market tasks for product rollouts, tracking operational timelines and coordinating with cross-functional teams to ensure seamless delivery.
Support the Brand Lead in developing and implementing creative concepts, campaign ideas, visual standards, and product stories.
Monitor and ensure daily brand consistency across packaging, communication materials, marketing collateral, and in-store activations.
Consolidate marketing data, prepare post-campaign performance reports, and track key metrics (ROI, sales impact, engagement) to evaluate campaign effectiveness.
Conduct ongoing market research, gather consumer insights, and track competitor initiatives to support strategic planning.
Coordinate day-to-day project workflows between the Creative team and internal departments (R&D, Operations, Supply Chain).
Liaise with external vendors, suppliers, and agencies to manage production, deliverables, and quality control for marketing collateral.
Track project expense budgets and manage administrative procedures (contracts, purchase orders, vendor payments).
Carry out additional tasks and operational assignments as directed by the Brand Lead.