Brand Manager - Heineken

Job Description
Campaign & Communication Management
Lead development of integrated brand campaigns from consumer insight to creative platform and execution.
Drive collaboration with Creative, Media, PR, Social and Experiential partners to deliver impactful brand experiences with Global alignments.
Manage, track and evaluate campaign effectiveness not only on business metrics but also on cultural relevance, engagement quality and brand distinctiveness.
Creative & Content Development
Co-create breakthrough creative ideas with agencies and internal teams that strengthen brand meaning and cultural relevance.
Provide strategic direction on storytelling, content ecosystems, and consumer experience.
Foster experimentation and learning through new creative approaches, technologies, creators and content formats.
Develop breakthrough collaboration platforms (cultural movements, fashion labels, artists and/or creative pioneers) as part of campaign activities.
Business Performance & Reporting
Monitor brand health, campaign effectiveness and emerging trends
Leverage consumer insights, social listening and market intelligence to inform brand strategy and creative development.
Job Requirements
Over 4 years of experience in Creative Agency, Brand Management, Marketing or Communications, preferably within
FMCG, Beer, Spirits or Consumer Brands.
Demonstrates excellent creative thinking and a strong ability to identify and translate cultural, entertainment, and consumer trends into impactful brand ideas.
Experience leading creative development, insight-driven communication ideas, integrated campaigns and brand experiences.
Strong analytical skills and familiarity with brand health tracking.
Fluent in English and Vietnamese.
Nice to Have
Experience working on culturally driven brands or passion-point platforms (music, sports, gaming, nightlife, fashion, entertainment).
Exposure to global or regional brand environments.
Strong understanding of creator economy, social-first content and emerging digital platforms.