Brand Manager, Lytics

The Position The
Brand Manager
plays a pivotal role in driving the success of assigned brands within the Operating Unit (OPU). This role is responsible for executing brand strategies, enhancing customer engagement, and ensuring cross-functional alignment to achieve business objectives. The Brand Manager collaborates closely with regional (ROPU) and local teams to deliver impactful marketing initiatives, support product launches, and drive sustainable growth.
Duties & Responsibilities
Translate brand strategies into actionable operational plans tailored to the local market.
Provide local insights to influence ROPU brand strategies, including market trends, customer needs, and competitive intelligence.
Contribute to the business planning cycle, including Outlook and Long-Term Forecast (LTF) processes.
Develop and implement the OPU operational plan for assigned brands.
Monitor brand performance, ensuring alignment with sales and market share targets.
Lead launch readiness activities for new products and indications.
Execute customer engagement initiatives such as expert meetings, CME programs, and multichannel campaigns.
Collaborate with Medical Affairs to ensure scientific accuracy and relevance of promotional materials.
Support the sales team with updated training content and brand messaging.
Foster strong alignment with Sales, Medical Affairs, and other key stakeholders to ensure cohesive brand execution.
Act as a liaison between the OPU and ROPU brand teams, ensuring continuous feedback and knowledge sharing.
Promote knowledge sharing and capability building within the organization.
Build strong relationships across functions to support brand success and team effectiveness.
Requirements
Bachelor's degree in Pharmacy , Medicine or Health Science . Advanced degree (MBA or equivalent) is a plus.
Minimum 2 years of experience in product management in Pharmaceutical MNCs , preferably in Cardiovascular or Specialty Care.
Strong business and marketing acumen with a customer-centric mindset.
Proven ability in strategy execution, project management, and cross-functional collaboration.
Proficiency for English in professional level and fluent in Vietnamese are required.
Excellent communication and relationship management skills.
Our Company Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need.
Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at [protected info]
Why Boehringer Ingelheim?
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
Want to learn more? Visit [protected info]