Brand Manager

About BloomentumBloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design.
We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.
The roleWe're looking for a Brand Manager to help build and grow our DTC brands across global markets at Bloomentum.
You'll connect consumer insight, brand strategy, creative execution, and business results - turning market opportunities into compelling brand ideas, campaigns, and growth initiatives.
Working closely with the CEO and cross-functional teams, you'll have ownership across the journey from Strategy → Execution → Results, helping shape how our brands are positioned, experienced, and scaled in international markets.
What you'll do: 1. Brand & Marketing Planning
Develop and execute annual and quarterly brand marketing strategies and plans aligned with business objectives.
Define campaign objectives, target audiences, and communication priorities for each stage of the brand journey.
Build and maintain the marketing calendar and campaign roadmap in line with brand direction and business priorities.
2. Brand & Communications Strategy
Conduct research into consumer insights, market trends, competitors, and cultural shifts to identify opportunities for brand growth.
Develop and refine brand positioning, key messages, communication strategies, and content direction.
Ensure consistent brand identity, messaging, and tone of voice across all relevant channels and consumer touchpoints.
3. Campaign Development & Execution
Develop Big Ideas, campaign concepts, and key messages that bring the brand strategy to life.
Lead campaigns end-to-end, from planning and production through launch and post-campaign review, in collaboration with Creative, Content, Media, E-commerce, and other cross-functional teams.
Develop and execute KOL/KOC, influencer marketing, and brand activation initiatives aligned with brand and campaign objectives.
Own campaign timelines, execution quality, and coordination across internal and external stakeholders.
4. Performance & Optimization
Track brand, campaign, and commercial performance against defined objectives and KPIs, using data to evaluate impact and inform future decisions.
Analyze consumer feedback, campaign performance, and business results to identify key learnings and opportunities.
Conduct post-campaign reviews and translate learnings into actionable improvements for future initiatives.
Stay ahead of market trends, consumer behavior, and emerging opportunities to continuously identify new ways to grow the brand.
Requirements Must-Have:
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Multimedia, or a related field.
2-5 years of experience in Brand Marketing, Campaign Marketing, Integrated Marketing, or a related role.
Proven experience developing and executing brand strategies and campaigns from planning through execution.
Strong cross-functional collaboration skills, with experience working closely with Creative, Content, E-commerce, Product, and Performance Marketing teams.
Comfortable working with marketing metrics and campaign performance data to evaluate results and inform decisions.
Highly proactive with a strong sense of ownership, able to manage multiple priorities and drive projects through to completion.
Creative thinker with a strong understanding of consumer behavior, market trends, and cultural shifts.
Strong English communication skills and the ability to work effectively across international markets.
Experience in E-commerce, DTC, Fashion, Beauty, Lifestyle, Consumer Brands, or Retail is preferred.
What we're excited to offer you:
Gross salary depending on skills and experience.
Performance Bonus: Based on work performance and creative quality.
Fast-paced, hands-on working environment with opportunities to take ownership and become a key member of the team.
Performance and salary review after 6 months.
Clear career progression with opportunities for professional and management development.
12 days of annual leave per year.
13th-month salary, Tet bonus, outstanding employee bonus, project-based bonuses, and other performance incentives.
Probation: Up to 2 months, with probation salary at 85-100% of the offered gross salary, depending on the position and agreement.
Full participation in statutory Social Insurance, Health Insurance, and Unemployment Insurance in accordance with Vietnamese regulations.
Opportunities for professional training and management development to continuously enhance your capabilities.
Team ManagementReports to: CEO.
Career PathFast-track growth into Senior Brand Manager /Brand Lead/ Brand Growth roles based on results and impact.
Working LocationOn-site,
Hong Kong Tower, 243A De La Thanh Str, Hanoi
Working HoursMonday - Friday: 9:00 AM to 18:00 PM or 10:00 AM to 19:00 PM
Employment Type
Full-time, On-site.
If you need more information, please contact Ms. Thao via email at [protected info] or via phone/Zalo at [protected info].