BRAND MANAGER

Thông tin chung
Be part of Vinschool's Next Chapter
Vinschool is entering a new chapter in its development, guided by our renewed direction of "Advancing Human Intelligence."
For us, Rebrand is not simply about changing how Vinschool communicates. It is about strengthening the connection between educational philosophy, teaching and learning, school experience, and how our brand is understood and experienced by students, parents and staff.
We are looking for a Brand Manager with a strong understanding of education to coordinate and drive the system-wide implementation of Vinschool's Rebrand strategy.
This role may suit someone who has built their career in education, academic programmes, educational innovation or school development, while also developing strong capabilities in branding, communications, programme management or stakeholder engagement.
WHAT YOU WILL DO
Rebrand Implementation & Coordination
Coordinate and drive the system-wide implementation of Vinschool's Rebrand strategy, ensuring approved directions and standards are translated into clear actions across functions and campuses.
Coordinate cross-functional Rebrand initiatives involving academic, school leadership, HR, admissions, communications and campus teams.
Track implementation progress, identify gaps and facilitate continuous improvement across the system.
Education & Brand Integration
Work closely with academic and school leadership teams to ensure Rebrand initiatives remain grounded in Vinschool's educational philosophy and academic direction.
Help translate educational concepts and practices into clear, accessible and compelling narratives for different audiences.
Connect developments in teaching and learning, student experience, professional practice and parent partnership with the wider Vinschool brand story.
Identify strong educational practices and credible evidence that demonstrate the Vinschool brand in action.
Brand Consistency & Experience
Manage the consistent application of approved brand guidelines, tools and governance processes across the system.
Partner with campuses and functional teams to embed approved brand experience standards into practice.
Work with Brand Gatekeepers to strengthen consistency in how the Vinschool brand is understood, communicated and experienced.
Support brand reviews and identify opportunities to strengthen alignment between brand promise and actual school experience.
Content, Communication & Capability Building
Develop and curate high-quality content that makes Vinschool's educational philosophy and Rebrand direction meaningful and accessible.
Develop practical resources and guidance to help leaders and staff understand and represent the Vinschool brand.
Coordinate learning, engagement and communication initiatives related to Rebrand.
Support the development and readiness of spokespersons and other brand representatives.
WHAT WE ARE LOOKING FOR
Strong understanding of K-12 education, teaching and learning, curriculum, educational innovation or school development.
Relevant professional experience in education, ideally gained through schools, education systems, educational organisations, curriculum/programme development or education consulting.
Ability to understand educational concepts and translate them into clear narratives, programmes and experiences for different audiences.
Experience or demonstrated capability in branding, strategic communications, content development or stakeholder engagement.
Strong programme/project management skills and experience coordinating complex, cross-functional initiatives.
Strong analytical thinking and an evidence-informed mindset.
Excellent written and verbal communication skills in Vietnamese and English.
Experience in brand transformation, organisational transformation or large-scale change initiatives is an advantage.
WHO WE ARE LOOKING FOR
We are looking for someone who is an educator at heart and a strong communicator and connector in practice.
Someone who understands that an education brand cannot be built through communication alone. It must be grounded in the quality of how students learn, how teachers teach, how leaders lead, and how families experience the school.
You do not need to be a traditional career brand marketer. But you do need to understand education deeply, communicate ideas powerfully, work effectively across different teams, and turn strategy into action.
At Vinschool, our brand should be more than what we say. It should be visible in how education happens every day.
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