Senior Brand Manager (F&B)

Company Description
Golden Gate Restaurant Group, founded in 2005, is a leading F&B company in Vietnam with over 35 brands and more than 600 restaurants nationwide. The group offers a professional working environment that emphasizes training, talent development, and long-term career growth.
Golden
Gate is known as a place where individuals can learn, build their capabilities, and confidently advance their careers in the dynamic F&B sector. The head office is located at Floor 6, Toyota Building, 315 Truong Chinh, Thanh Xuan District, Hanoi, with a major branch at Floor 7, Gigamall, 240-242 Pham Van Dong, Hiep Binh Chanh Ward, Thu Duc City, Ho Chi Minh City.
Role Description The Senior Brand Manager (F&B) is a full-time, on-site role based in the Hanoi Capital Region. This role is responsible for developing and executing brand strategies for assigned F&B brands, including portfolio positioning, annual brand plans, and promotional campaigns.
Daily tasks include analyzing market trends and consumer insights, overseeing brand performance, and coordinating with operations, marketing, and product development teams to ensure consistent brand experiences across all touchpoints.
The Senior Brand
Manager leads the creation of marketing plans, manages budgets, supervises creative and media activities, and ensures that brand guidelines are followed across all locations. The role also involves mentoring junior team members, collaborating with cross-functional partners, and preparing regular performance reports and recommendations to senior leadership.
Qualifications
Strong expertise in brand management and F&B marketing, including experience developing brand strategies, positioning, and integrated campaigns.
Proficiency in market research, consumer insight analysis, and data-driven decision-making to guide brand and portfolio performance.
Experience in product development and go-to-market planning within the restaurant, retail, or broader F&B industry.
Skilled in project management and cross-functional collaboration, with the ability to lead initiatives and coordinate multiple stakeholders.
Demonstrated leadership capabilities, including mentoring team members and managing external partners or agencies.
Excellent written and verbal communication skills in English; Vietnamese language proficiency is a strong advantage.
Bachelor's degree in Marketing, Business Administration, Communications, or a related field; advanced degrees or relevant certifications are beneficial.
Prior experience in a senior brand, marketing, or category management role in F&B or consumer goods is highly preferred.
Ability to work on-site in the Hanoi Capital Region, with flexibility