Mô tả công việc
Brands: The Matcha Tokyo & Mochi Sweets & Kintan BBQ
Industry: F&B / Japanese Dessert & Beverage
Location: Ho Chi Minh City, Vietnam
Job Overview
We are looking for a Brand Manager to oversee and develop the brand strategy and operations for The Matcha Tokyo and Mochi Sweets in Vietnam.
The Brand Manager will be responsible for maintaining brand identity, driving marketing initiatives, coordinating with headquarters/partners, and ensuring consistent brand execution across all stores and channels.
This role requires a strong understanding of Japanese F&B culture, brand management, and local market insights in Vietnam.
Key Responsibilities
Brand Strategy & Development
• Develop and execute brand strategies to strengthen the market presence of The Matcha Tokyo and Mochi Sweets in Vietnam
• Ensure brand consistency across all touchpoints including stores, marketing materials, packaging, and customer experience
• Work closely with partners/franchisors to maintain brand standards and guidelines
Marketing & Campaign Management
• Plan and implement marketing campaigns, seasonal promotions, and product launches
• Manage both online and offline marketing activities (social media, PR, events, collaborations, etc.)
• Monitor market trends, competitors, and customer insights to adjust brand strategies accordingly
Product & Menu Development
• Coordinate with the brand owners and R&D teams regarding new menu items or seasonal products
• Localize products when necessary while maintaining the original brand identity
Store Branding & Customer Experience
• Ensure the in-store experience reflects the brand concept and Japanese hospitality (Omotenashi)
• Work with the operations team to maintain visual merchandising and store presentation
Business & Performance Monitoring
• Track brand performance, sales data, and marketing effectiveness
• Prepare reports and propose improvements to grow brand awareness and revenue
Cross-functional Coordination
• Work closely with Operations, Marketing, Supply Chain, and external partners
• Communicate effectively with Japanese partners or headquarters when required
Yêu cầu
Experience
• Minimum 3-5 years of experience in Brand Management, Marketing, or Product Management, preferably in F&B or hospitality
• Experience working with Japanese brands or Japanese companies is highly preferred
Preferred Candidate Profile
We strongly prefer candidates who meet one of the following:
• Japanese nationals with working experience in Vietnam, preferably in the F&B industry
OR
• Vietnamese candidates who have studied or worked in Japan, especially in the F&B sector
Skills
• Strong understanding of brand management and marketing strategy
• Experience managing multi-brand or franchise brands is a plus
• Excellent communication and project management skills
• Ability to work in a fast-paced environment and coordinate with multiple teams
Language
• English: Business level
• Japanese: Preferred (especially for communication with Japanese partners)
*** Benefits
• Competitive salary based on experience
• Opportunity to work with premium Japanese F&B brands
• Dynamic and international working environment
• Career development opportunities in the F&B industry
Quyền lợi
Thưởng
Lương tháng 13
Chăm sóc sức khoẻ
Được tham gia BHXH, BHYT, BHTN theo quy định.
Khác
Được hưởng các quyền lợi, chế độ phúc lợi khác theo quy định của Công ty.
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
Brand Marketing, Brand Marketing, Brand Strategies, Marketing Analyze, Truyền Thông, Truyền Thông Thương Hiệu
LĨNH VỰC
Hàng tiêu dùng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
3
QUỐC TỊCH
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Thông tin chung
- Thu nhập: 45tr-60tr ₫/tháng
Nơi làm việc
- Phuong Tower, 46-48 Hai Bà Trưng, Phường Sài Gòn, Tp. Hồ Chí Minh
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 07/06/2026
