Brand Manager

About OPELLA
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide - and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at [protected info]
Join us on our mission. Health. In your hands
About POSITION
JOB PURPOSE:
Brand Manager will play a key role in driving brand growth in Vietnam while also providing strategic and operational support to Cambodia. This role leads end‐to‐end brand strategy, activation, and performance management across both consumer and HCP channels. The Brand Manager will work closely with cross‐functional teams and distributor partners to ensure strong execution and accelerated brand development.
New role to manage a large (EUR 8M) brand that is not actively being supported. This reactivation of support and resources is part of the broader VMS Growth acceleration plan to support our Opella Vietnam Business - as part of our refreshed 5‐Year Strategic Plan.
KEY ACCOUNTABILITIES:
Brand Strategy
Develop and lead the overall brand strategy for Vietnam, ensuring strong positioning, clear audience definition, proposition consistency, and alignment with ASEAN/Zone direction.
Identify growth opportunities through consumer, shopper, HCP, and competitive insights.
Own the annual and long‐range brand plans, including portfolio priorities, A&P allocation, innovation roadmap, and 360° activation calendar.
Brand Performance
Track brand KPIs for Vietnam, providing clear insights and recommended actions to close gaps.
Monitor category trends, competitive movements, and market dynamics to inform decision-making.
Deliver monthly and quarterly performance reviews with actionable recommendations for both VN and KH.
Drive & Lead Overall Activation (Consumer, HCP, Trade)
Lead development and execution of integrated brand activations in Vietnam, covering ATL, digital, social, pharmacy, medical/HCP platforms, e‐commerce, and trade.
Ensure all communication and activation materials are insight‐driven, compliant, and locally relevant.
Cross‐Functional Collaboration
Partner with local cross‐functional teams in Vietnam (sales, medical, regulatory, supply, finance) to ensure seamless brand execution.
Collaborate with regional/global brand teams for alignment, asset localization, performance reviews, and innovation deployment.
Drive strong stakeholder management, keeping all parties aligned on brand priorities, timelines, and objectives.
About YOU
Qualifications
5 - 7 years of experience in brand management (FMCG, OTC, Pharma, or Consumer Health preferred).
Experience in multi‐market support or distributor‐driven markets is an advantage.
Strong analytical, strategic thinking, and project management skills.
Ability to lead with influence in a matrix environment.
Proactive, collaborative, and able to manage diverse stakeholders.
Fluent in English and Vietnamese.
Core Competencies
Strategic brand building
Data‐driven decision making
Strong execution excellence
Cross-functional collaboration
Digital & omnichannel capability
Agility, ownership, and problem solving
WHY US?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.