Brand Marketing Lead

Byfas is a pioneering luxury fashion house in Vietnam, elevating Vietnamese silk and Ao Dai couture into the global luxury stage. We create not only bespoke collections and couture experiences but also cultural journeys that blend fashion, heritage, and art. Our mission is to shape Vietnam's image as a luxury lifestyle and cultural couture destination.
We are now looking for a Brand Marketing Lead to take our storytelling, content, and brand campaigns to the next level, both in Vietnam and internationally.
We are now looking for a Brand Marketing Lead to take our storytelling, content, and brand campaigns to the next level, both in Vietnam and internationally.
Brand Strategy & Positioning
Build and execute Byfas's brand marketing strategy to strengthen positioning as a luxury cultural couture brand.
Ensure brand consistency across all platforms (offline & online, domestic & international).
Content & Campaign Development
Lead content direction for luxury fashion storytelling, cultural couture experiences, and lifestyle positioning.
Oversee marketing campaigns: seasonal collections, cultural tours, store activations, international events.
Work with creative & media teams to produce viral-worthy content (TikTok, Instagram, PR).
Digital & Social Media
Develop social media roadmap (TikTok, IG, LinkedIn, YouTube) aligned with luxury & heritage positioning.
Manage influencer/KOL/KOC partnerships to amplify Byfas's voice in Vietnam and abroad.
Event & Partnership Marketing
Plan and execute brand activations, couture shows, and cultural events.
Build marketing collaborations with 5-star hotels, chambers, luxury travel partners, and cultural institutions.
Analytics & Performance
Define KPIs (brand awareness, engagement, traffic to store, customer acquisition).
Track marketing performance, generate reports, and continuously optimize campaigns.
Team Leadership
Recruit, coach, and lead a small but high-performing marketing team.
Collaborate closely with Sales, PR, and Creative departments