Business Development Director

1. POSITION OBJECTIVE
Responsible for developing the strategy and organizing the management of all business activities of Bonario and Ordinaire; ensuring the achievement of revenue, GP, profit, customer development, market expansion, and brand value enhancement targets according to monthly, quarterly, and annual plans.
Play a key leadership role in building a high-performing sales team, developing key customer groups, standardizing sales methods, and ensuring that the brand image is implemented consistently and professionally in line with the Company's long-term growth direction.
2. KEY RESPONSIBILITIES
2.1. Business Development Strategy
Collaborate with the Board of Directors to formulate business and market development strategies to achieve the growth objectives of Bonario and Ordinaire in each stage.
Develop monthly, quarterly, and annual revenue, GP, profit, pipeline, and business budget plans; ensuring feasibility and alignment with the Company's resources.
Translate strategic directions into a system of targets, action plans, and specific priorities for each team, area, and customer segment.
Monitor and evaluate implementation results and resource utilization efficiency; promptly propose adjustments to the business strategy when necessary.
Analyze the market, competitors, design trends, materials, and customer behavior to identify growth opportunities, develop the market, and position brand value.
2.2. Market and Customer Development
Lead the development of key customer groups, including architects, designers, developers, contractors, dealers, project clients, and high-end individual clients.
Develop strategies to acquire new customers, reactivate former customers, and increase the customer return rate.
Directly participate in consulting, developing commercial proposals, negotiating, and driving contract signing for major customers or projects of strategic significance.
Develop sustainable relationships with partners, associations, design firms, and parties capable of generating long-term project leads.
Take the lead in promoting cross-selling activities between Bonario, Ordinaire, and related units to optimize revenue and the value generated from each customer.
Control the quality of customer care, the feedback-handling process, and the maintenance of after-sales relationships.
2.3. Revenue and Business Performance Management
Assume full responsibility for the business performance of Bonario and Ordinaire, including revenue, GP, order value, conversion rate, and pipeline effectiveness.
Effectively manage cash flow from business activities by driving contract signing, ensuring payment schedules, and coordinating the timely collection of receivables.
Establish mechanisms to monitor and control sales performance by employee, customer group, project, brand, and stage of the sales process.
Manage the forecast and pipeline; analyze the reasons for won, lost, or delayed opportunities to improve forecasting accuracy and decision-making quality.
Approve or submit quotations, discount levels, commercial terms, and exceptional cases to the competent authority for approval in accordance with the Company's delegation of authority regulations.
Propose and implement solutions to increase revenue, improve conversion rates, optimize sales costs, and enhance the value generated from each customer.
2.4. Sales Team Management
Lead a strong team and assign markets, customer groups, and scopes of responsibility.
Establish KPIs, sales targets, and development objectives for the Sales team.
Organize periodic meetings, review the pipeline, and evaluate each member's fulfillment of commitments.
Coach and develop the team's capabilities in customer prospecting, needs discovery, solution consulting, presentation, negotiation, contract closing, and customer relationship management.
Coordinate with HR in recruitment, training, evaluation, appointment, and building a high-quality team.
Build a proactive, disciplined, responsible, collaborative, and results-oriented work culture.
2.5. System Development, SOPs, and AI Application
Develop, standardize, and periodically review the SOP system for all business and market development activities, ensuring transparency and alignment with the Company's growth direction.
Control process compliance, data accuracy, and the execution quality of the sales team; promptly correct deviations that affect business performance.
Be responsible for ensuring that customer, opportunity, quotation, order, customer care history, and pipeline data are updated fully, consistently, and on time in the Odoo/CRM system.
Lead the application of AI, dashboards, checklists, and digital tools in customer prospecting, pipeline management, data analysis, report preparation, proposal development, and business decision support.
Evaluate the effectiveness of tools, processes, and improvement initiatives; select and scale solutions that shorten processing time, reduce manual work, and improve team productivity.
2.6. Reporting and Advisory
Provide periodic reports to the Board of Directors on revenue, GP, pipeline, forecast, customers, receivables, team performance, and business risks.
Analyze sales data and propose decisions related to markets, products, selling prices, personnel, and resources.
Advise the Board of Directors on strategies for developing the brands, customers, and product ecosystem of Bonario and Ordinaire.