Campaign Operations Executive

1. Planning and Execution of Daily Campaigns (Primary Responsibility):
- Independently plan weekly/monthly regular themed campaigns (such as Category Days, Team Leader Competitions, Newcomer Benefit Week, etc.), and draft detailed campaign proposals.
- Design campaign mechanisms, reward structures, promotional copywriting, and visual requirements to ensure the campaign is attractive and engaging for partners.
- Quickly follow up on campaign launches, monitor campaign data, and regularly review and optimize campaign performance.
2. Support for Major Promotions & A/B Role Rotation (Key Collaboration):
- Participate as a core member in the planning and execution of platform-level promotions (e.g., Mid-Autumn Festival, Double 11, Lunar New Year), taking charge of specific modules.
- Learn and master the full process of major campaign execution, gradually developing the ability to independently manage such large-scale campaigns.
3. Campaign Materials & Cross-Department Collaboration:
- Work closely with the content marketing team to clearly communicate requirements for copywriting, design, video, and other materials, and track progress.
- Collaborate with the user growth and user operation teams to ensure campaign information is accurately and timely delivered to the target partner groups.
- Communicate with product and tech teams to drive the fast and simple implementation of campaign-related features.
4. Data Analysis & Feedback Collection:
- Responsible for tracking and analyzing campaign data on a daily basis, including participation rates, conversion rates, GMV contribution, etc., and preparing campaign reports.