Channel Marketing Specialist

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1. Channel Marketing Planning & Execution
Develop a communication plan, cooperating with strategic retailers (The Gioi Di Dong, FPTShop, Viettel Store, CellphoneS...) to launch new smartphones and promote monthly sales-oriented communication
Manage campaign execution with strategic retailers from online to offline, including Content Production, KOL, Livestream, Media Buying, E-commerce landing page, POSM, Event/Activation
Create creative briefing and work with the in-house production team to produce campaign assets using retailers' channels.
Develop & Optimise content on retailer websites to deliver Product USP that meets user demand (Product page content, Landing page Optimization)
Do tracking and optimize brand presentation on retailers' platforms.
Build up good relationships with strategic retailers.
Regularly have meetings with the sales department and partners to capture current business trends, to ensure that marketing programs support the sales team to achieve sales targets.
Report on and evaluate effectiveness after all campaigns.
2. KOS (Key Opinion Sales) Content Management
Develop KOS content strategy from planning content direction, developing creative briefs, guiding execution, to tracking performance and optimizing content effectiveness.
Partner with the Training team to deliver authentic product storytelling, ensuring brand message consistency and maximizing engagement impact.
Track and analyze KOS content performance, evaluate key metrics, and provide actionable recommendations to improve engagement, reach, and campaign effectiveness.