CMO, Global Products

GTM Strategy & Positioning
Identify target segments among 2.4 million global GenAI content creators/KOLs and GenAI learners. Develop positioning and narratives, and automated content-generation pipelines using agent-fleet-calibrated authoring tools. Run large-scale parallel A/B testing; use compounding agent loops to analyze conversion, generate insights, and validate strategic assumptions.
Design KOL recruitment and learner monetization funnels and sequencing (freemium, subscription, B2B seats, creator revenue share). Launch a two-sided network by seeding supply before demand, addressing the cold-start problem, and balancing supply and demand growth. Turn strategy into quarterly OKRs, weekly operating rhythms, and budgets; reallocate quickly based on evidence.
Content, Brand & Demand Generation
Run founder-led and KOL-led content engines across flagship content, long-form and short-form video, social posts, newsletters, and partner co-posts. Build a proof-based brand through verifiable case studies, user outcomes, and authentic social proof.
Plan and supervise performance marketing funnels with automated tools and agent teams: paid social, landing pages, lifecycle messaging via Email/Zalo, and clear unit-economics guardrails for scaling or stopping campaigns.
Lead B2B go-to-market: design-partner pilots with SMEs, case studies, and a repeatable sales-ready pipeline.
Build Software Products with 100% AI-Native Engineering | Strong Plus
Independently or with AI Architect support, build or upgrade end-to-end GTM tools: KOL/creator CRM and deal desk, funnel and attribution dashboards, lifecycle automation, social listening pipelines, and content repackaging workflows.
Learn on the job to deliver 2-4 complete projects per month-not just features-leading "1.5-person squads" that deliver in 1-2 weeks what previously took 4-6 people 2-3 months.
Apply multi-agent orchestration, compounding loops, AI-native infrastructure, and Pyramid Principle problem structuring ("Vẽ Voi").