Consumer Brand Manager

Manager's Title: Head of Consumer/Retail channel
OVERAL JOB PURPOSE:
Develop and sustain effectively the implementation of the consumer brand marketing plan to achieve company goals. Using agreed resources to develop the marketing initiaties to approach/access end-user/ patients & retailer customer thru the public awareness of therapeutic alternative, branding omnichannel campaigns, together with the ethical team to leverage the customer value lifetime (CVL) to the CAM & ethical patient education
KEY ACCOUNTABILITIES
• Plan and organize events O2O (online/offline) via the Ominchannel education, customer and patient public awareness related to the product/ disease prevention, specificially.
• Take responsible for the brand digital marketing approaches and campaigns
• Build professional relationships with medical experts or physician micro-infulencers in the social media to enhancing the partnership, and effectively communicate product / disease-based scientific information - providing medical consultation to customers.
• Strengthen and maximize existing end-users/retailer customers and further explore and assess business opportunities thru the CVL omnichannel campaigns
• Responsible for providing the ethical team with the necessary technical expertise to enable the product information speading to the digital/social medica channels
• Design market intelligence resource to assess customer insights to the current products and new introductions. Gather market intelligence and provide feedback to manager and marketing heads.
• Propose new assigned brand plans to develop product performance as company growth expected in the channel of retail pharmacy and digital/e-commerce platforms.
• Assist with the development of the annual marketing plan and for controlling advertising, promotion and medical promotional aids in accordance with the annual marketing plan.
• Analyse, plan, facilitate, approve and ensure implementation of tactical plans that will exploit identified business opportunities. Track and monitor spending/A&P in the relevant responbile products to ensure optimal use of resources and return on investment.
• Liaise with the marketing service agency regarding the product campaign including the "Paid" and "Earnt" PR campaigns/Platform, consumer educational events and other interacive morderned channels of social media.
People management:
• Supervise a digital/CRM team (about 2-3 subordinates/ first year, 5+ in the coming years). Build strong team spirit by setting clear directions, clarifying expectations, providing support, promoting teamwork and collaboration, and constantly engaging their people to drive retention.
• Performance management cycle, development discussions with team
• Closely liason with retail fieldforces and their managers to ensure the implementation of marketing plans and activities within approved resources and achieve territorial performance objective
• Supporting the field retail managers to provide market/customer feedback to coaching reps.
• Strengthen professional relationships with Key Opinion Leaders and other special interest groups by maintaining regular contact and providing proactive support as appropriate.
INTERNAL AND EXTERNAL STAKEHOLDERS
• Direct Line Manager:
 Discuss and define objectives/regional action plan
 Assess performance (development interviews)
 Pass on information for reporting
• Other internal stakeholders: for business cooperation, ethical supports, internal SOPS...
• Physicians: doctors and pharmacy retailers,
• Local distributors/ agents: for support to the product readiness to consumer points
• External stakeholders: market intelligence/social listening agencies, Digital/ social media agency, consumer societies, Patients-Physician Society, hospitals and medical societies, PR and media influencers... to promote and develop contacts, product and company image
• Other external stakeholders: Govt. agency for regulatory approval re consumer's activities (if any), servie providers e.g. e-comerce partners.