Country Division Manager & Head Of Sales

The Country Division Manager & Head of Sales provides end-to-end leadership, strategic direction, and full P&L accountability for the Division within the Country while simultaneously leading the Sales function to accelerate commercial growth. This role acts as a strategic reset leader, ensuring clarity, accountability, governance discipline, and a strong customer-centric culture, while driving a high-performing sales organization.
The dual responsibilities ensure integrated strategy-to-execution delivery: strong commercial performance, operational excellence, governance compliance, and future-ready capability building aligned with Group and Divisional strategies.
Key Responsibilities
1. Strategy & Business Leadership
• Lead the strategic reset and transformation of the Division within the Country, translating organizational changes into clear priorities and ways of working.
• Develop and execute the Division's strategy, mid-term plans, annual budgets, and operational initiatives.
• Own financial targets including Order Intake, Sales, GM, EBITDA, ROCE, and Working Capital.
• Identify new growth and innovation opportunities, challenging the status quo and promoting entrepreneurial thinking.
• Ensure robust governance, legal compliance, QSHE adherence, and alignment to corporate policies and standards.
2. Sales Leadership (Head of Sales Role)
• Provide leadership and direction to in-country Sales Managers, Sales Representatives, and quoting resources.
• Develop and execute sales strategies aligned with Divisional and SEA Cluster objectives.
• Set and track KPIs, sales targets, and performance metrics for the entire sales organization.
• Drive pipeline development, forecast accuracy, market coverage, and sales excellence.
• Define and implement go-to-market strategies, including optimal sales channels and resource allocation per country.
• Strengthen relationships with sales & service entities across the region, ensuring alignment, prioritization, and unified customer engagement.
3. People & Culture Leadership
• Role-model the GEA Leadership Signature with integrity, ownership, and customer focus.
• Build and develop high-performing teams; enable empowerment, decision-making, and collaboration.
• Drive talent development, succession planning, and capability building to secure long-term business continuity.
• Strengthen cross-functional cooperation across Sales, Service/ Service Execution, Finance and Supply Chain.
4. Customer & Stakeholder Engagement
• Act as senior escalation point for major customers, high-value negotiations, and complex commercial topics.
• Build strong relationships with key customers, corporate accounts, and strategic partners.
• Represent the SEA Cluster at industry events, regulatory interactions, and strategic customer forums.
• Ensure customer focus is embedded across all functions from opportunity development to lifecycle support.
5. Operational Execution & Governance
• Ensure safe, compliant, and efficient execution of sales, project delivery, service activities, and country operations.
• Oversee adherence to internal processes including CRM, project management, E-approval, PADB, QSHE, data protection, and compliance frameworks.
• Manage business risks, contractual exposure, and operational performance to protect profitability and integrity.
• Drive continuous improvement, innovation, and simplification of processes, structure, and tools.
Key Accountabilities
1. Impact on Business
• Deliver sustainable revenue growth, profitability, and cash performance.
• Strengthen market position and customer satisfaction in the Country.
• Build and maintain strong internal alignment across execution entities and sales organizations.
2. Innovation & Change
• Act as change champion, challenging legacy practices and enabling new ways of working.
• Drive enhancements in sales processes, customer engagement, and operational excellence.
• Promote cross-regional collaboration to share best practices and scale success.