CRM Team Leader

About the role:
The CRM Team Leader is a strategic leader responsible for designing and executing data-driven marketing strategies across the entire customer lifecycle. This role bridges the gap between high-level business objectives and operational excellence, overseeing marketing budgets, distribution channel strategies, and the robust maintenance of the customer database to drive sustainable growth.
Responsibilities:
Implement a CRM strategy based on customer data and analytics to increase customer engagement and loyalty. Develop customer loyalty programs and customer engagement activities.
Manage customer database, ensure accuracy and compliance with information security laws.
Maintain customer relationships. Update and improve processes related to customer service and after-sales support. Resolve customer service related issues.
Deploy and report periodically after each Marketing activity of each sales channel. Ensure Marketing activities are monitored, controlled and reported on time.
Develop sales incentive policies to boost sales. Support sales team to achieve overall Company goals.
Work closely with the marketing team to ensure that messages and campaigns are accurately targeted according to customer data.
Evaluate the effectiveness of CRM strategies and programs through tracking KPIs and ROI. Implement periodic reports on CRM effectiveness and provide insights to the manager
Build and operate SOP, Callcenter and improve staff skills. Measure customer metrics and analyze business performance. Deep understanding of [protected info] improve service quality.
Propose and deploy software, update new technologies applied in Customer Service work.
Monitor CRM team activities, including goal setting, performance assessment and skills development. Coordinate with other departments such as Sales, IT and Data Analysis to ensure information synchronization and operational efficiency.
Other tasks as assigned by the manager.