Curriculum Manager (DIGI)

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Strategy Development
-Develop and execute performance marketing strategies to achieve business goals.
-Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
Campaign Management
-Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
-Ensure campaigns are aligned with overall marketing objectives and brand guidelines.
-In charge ofSEO, social media, and email marketing, to ensure cohesive campaign execution.
Data Analysis and Reporting
-Analyze campaign performance data to identify trends, insights, and areas for improvement.
-Provide regular performance reports to senior management, highlighting key metrics and ROI.
Budget Management
-Allocate and manage the marketing budget effectively to maximize ROI.
-Track and report on spending to ensure campaigns remain within budget.
Collaboration
-Work closely with creative and content teams to develop compelling ad creatives and messaging.
-Work with other functions of MKT to maximize the use of CDP to increase the conversion rate.
Market Research
-Stay updated on the latest digital marketing trends, technologies, and best practices.
-Conduct competitive analysis to identify opportunities and
threats in the market.
Optimization
-Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
-Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.
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