Mô tả Công việc
Commercial Planning & Execution
Develop and implement the online trading strategy, aligned with overall business goals.
Manage the product range, pricing, and promotions to maximize sales and profitmargins.
Collaborate with category and merchandising teams to ensure the right product mix isfeatured online.
Forecast and analyze sales trends to identify opportunities for growth andimprovement.
Website Merchandising
Optimize the online web/ layout, navigation, and product placement to improveconversion rates.
Ensure accurate and appealing assets
Data Analysis & Performance Monitoring
Regularly monitor KPIs, including sales, traffic, conversion rates, and average ordervalue (AOV).
Use analytics tools to identify customer behavior patterns and develop actionableinsights.
Provide regular performance reports and recommendations to senior management.
Customer Experience Optimization
Ensure online web & applications are fully functional, user-friendly, and mobileoptimized.
Manage customer feedback and use insights to implement continuous improvements.
Collaboration & Stakeholder Management
Partner with marketing, logistics, and product teams to ensure seamless integration ofonline operations with broader business initiatives.
Align with
digital marketing efforts to drive traffic through SEO, paid media, emailcampaigns, and social media.
Communicate trading performance and key opportunities to stakeholders.
