E-Commerce Assistant Manager

A. Main responsibilities:
1. E-Commerce Management & Execution:
• Manage and execute ecommerce business that enables MDLZ to unlock growth and build e- commerce capability over the Strategic Planning horizon (3-4 years).
• Management covers e2e commerce across key building blocks for B2C (pure players, last milers, omni-channel, social commerce) and eB2B initiatives.
• Drive local alignment with key stakeholders and deliver ecommerce operation that is relevant to Vietnam market based on local trend and insights.
• Work closely with Ecommerce Head and align strategy fit to Southeast Asia E-Commerce priorities.
2. Customer Facing:
• Create, propose, and agree on annual JBP with key customers that are tracked monthly.
• Lock in annual growth plans and initiatives with key customers.
3. Ecommerce Fundamental: Manage execution approach, investment plan and tracking of key flywheel KPIs:
• Assortment - Review assortment, range, pricing for all brands. Track performance and course correct through collaboration with sales & marketing.
• Availability - Create strong portfolio and listing and track against on platform listings, closing gaps where found.
• Content - Ensure all product content is best in class with key search terms, images identified and implemented.
• Search - implement organic and paid search campaigns, track ROI and performance.
• Activation - execute and track annual activation calendars with key retailers through collaboration and building with Marketing and Category Planning teams.
4. Ecommerce Annual Planning and Targets:
• Provide input on ecommerce targets in year on NR, GSD and A&C.
• Provide bottom-up forecasts to deliver E-comm target.
• Manage trade spending for all E-Com channels.
• Track monthly performance and course correction vs plan.
5. Ecommerce Cross-Function Management:
• Work closely with cross-function stakeholders to deliver the ecommerce agenda.
• Work with external parties such as enablers, content production agency, retailers and other parties as per needed.