E-commerce Executive (Innisfree)

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Key Account Management (KAM) - TikTok Shop
Employee Type: 3rd Party Contract (potential for conversion to a permanent position).
Brand: INNISFREE
Job Summary
Manage day-to-day operations of INNISFREE's official store on TikTok Shop, ensuring smooth execution of sales campaigns, promotions, product listings, pricing, and merchandising activities.
Coordinate with internal teams and TikTok Shop platform representatives to implement campaign plans, optimize store performance, and achieve assigned sales targets.
Monitor sales performance, platform activities, and operational KPIs to identify issues and support timely improvements.
Principal Accountabilities
Daily Store Operations: Manage daily operations of INNISFREE's official TikTok Shop, including product listing, SKU updates, pricing, promotional mechanics, vouchers, and store merchandising.
Campaign Execution: Implement sales campaigns and promotional activities according to the approved annual, quarterly, and monthly plans, ensuring timely and accurate execution.
Platform Coordination: Work closely with TikTok Shop representatives to register campaigns, secure promotional slots, coordinate platform programs, and follow up on visibility and funding support.
Sales Performance Monitoring: Track daily and monthly sales performance against targets, monitor key metrics, and promptly identify gaps or issues requiring corrective actions.
Stock and Sales Forecasting: Monitor sell-out performance, stock availability, and inventory levels; coordinate with the Demand Planning team on replenishment and inbound stock requirements.
Content and Merchandising Coordination: Collaborate with Brand, E-commerce Content, and Digital Marketing teams to update product pages, optimize product visuals and content, and implement onsite merchandising activities.
Promotion and Pricing Management: Set up and monitor promotional mechanics, product discounts, vouchers, and pricing updates in line with approved plans and company guidelines.
Performance Analysis and Reporting: Prepare regular sales and campaign performance reports, analyze traffic, conversion rates, and promotional effectiveness, and provide actionable recommendations to improve results.
Competitor Monitoring: Monitor competitors' pricing, promotions, campaigns, and store activities on TikTok Shop to support day-to-day business decisions.